Core Viewpoint - The company emphasizes the importance of brand collaborations to enhance product and consumer experiences, particularly targeting the younger demographic through partnerships with popular cultural and regional brands [1] Group 1: Brand Collaborations - In 2024, the company has engaged in collaborations with popular entities such as Menglan, Pingu, and the anime IP "Full-Time Expert," effectively increasing its influence among young consumers [1] - The focus of these collaborations is on cultural empowerment and regional characteristics, exemplified by partnerships with traditional Chinese opera and local brands like "Shrimp King" to create unique products [1] Group 2: Future Strategies - The company plans to continue developing collaborations that align with market trends and brand strategies, aiming to launch more initiatives that resonate with consumer preferences [1]