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“创意市集”打造城市消费新体验
Zhong Guo Xin Wen Wang· 2025-09-13 12:31
Core Insights - The emergence of themed markets, such as the potato-themed market in Tianjin, reflects a trend where everyday ingredients are transformed into unique products, attracting younger consumers seeking novelty [1][2] - Thematic markets are evolving from traditional trading spaces to social and experiential venues, emphasizing interaction and enjoyment over mere shopping [1][2] Group 1: Market Trends - Thematic markets are becoming an important part of urban consumption, providing platforms for new brands and small businesses to showcase their products [2] - Cities like Shanghai and Tianjin are offering policy support to enhance the development of these markets, aiming to create distinctive cultural symbols [2] Group 2: Consumer Behavior - Younger consumers are drawn to markets for their randomness, social atmosphere, and the opportunity for genuine interactions with vendors [1] - The shift in consumer focus from purchasing to seeking enjoyment and memorable experiences is reshaping the market landscape [1][2]