Workflow
市集
icon
Search documents
非遗焕新 京冀联动 北岸吉市开启文化消费新场景
转自:北京日报客户端 市集现场,竹编、剪纸、香囊制作等非遗技艺展销区与亲子互动的皮影DIY项目相映成趣,年轻传承人 将传统元素融入潮流文创,推出纯金银錾刻装饰画、北海公园主题蔚县剪纸等联名产品。活动还联合北 京外国语大学创业团队启动"非遗传承人宣传计划",通过平台扶持推动文化可持续发展。据悉,北岸吉 市将持续常态化运营,市民可前往参与各项文化体验。 2025年5月1日,由仿膳非遗研学社携手北海公园打造的"北岸吉市"在仿膳茶社前广场正式开幕。以"非 遗走进生活"为核心理念的文化市集,通过融合历史名园风貌与非遗传承项目,构建起"看学做买晒"的 消费动线,成为京城传统文化创新表达的新地标。 随着北岸吉市热度持续,京冀文旅协作与老字号跨界合作同步升温。6月28日起至暑期,"荷风拂塔・京 冀'鲜'行——白洋淀风味'登陆'北海公园"主题活动接棒启幕,联动河北省安新县赵北口镇在北海公园北 岸吉市设白洋淀风物展售专区,呈现当地"创富工坊"下"雄安蒲艺师"品牌的苇编收纳篮等8大类50余种 非遗制品。仿膳茶社同步推出"菡萏茶话"荷花主题非遗手工下午茶以及"淀泊寻鲜"系列茶点,以荷花、 莲蓬为灵感的限定糕点,搭配非遗手工体验和白洋 ...
“市集经济”带火幸福林带
Sou Hu Cai Jing· 2025-06-25 13:33
在互联网与自媒体蓬勃发展的浪潮下 自带 "年轻属性"的创意市集 迎来多元发展 西安这片文化沃土之上 创意市集如雨后春笋般兴起 衍生出美食、文创、零售、 娱乐、闲置二手等多种业态 构建起充满活力的消费新图景 今年以来,新城区幸福林带每逢周末及节假日都人头攒动,无论是利用公共空间精心搭建的精品市集,还是随性铺开的创意档口,都吸引着周边居民与年 轻人"跨区"前来一探究竟。 自带"社交属性" 幸福林带市集火热出圈 ✦ "这里有闲置好物,还有一些文创、手作、首饰、鞋包,总是能淘到一些有意思的小玩意。"西安市民白女士带着孩子参加了5月在幸福林带举办的"林下π 跳蚤市集"活动,买到很多原创手作产品,直言"收获很大"。 在她眼中,漫步于氛围轻松的林间市集,不仅是绝佳的 "遛娃"好去处,更能放松身心、结识志同道合的新朋友,社交体验感十足。正如白女士所言,如 果把市集当作普通地摊,便错失了其核心魅力 ——"社交属性"。 "我们策划市集时,不仅希望大家能购买心仪的美食好物,更期待大家在此拍照打卡、分享体验、畅快交流,为每个人提供展示自我、轻松社交的平台。" 幸福林带相关负责人告诉记者。 在5月举办的"野生跳蚤市集"上,幸福林带就推 ...
买买买!桐庐一季度社会消费品零售总额达37.44亿元!丨桐观经济
Sou Hu Cai Jing· 2025-06-06 07:17
Core Insights - The consumer market in Tonglu has shown signs of recovery in Q1, with a total retail sales of social consumer goods reaching 3.744 billion yuan, a year-on-year increase of 3.9% [1] - The implementation of 17 new policies, including a trade-in program, has significantly stimulated local consumption, leading to a 10.7% growth in retail sales for large enterprises [2] - The "Tonglu Flavor" brand has played a crucial role in driving the growth of the local dining economy, with a 3.8% increase in the restaurant sector, ranking fourth in the city [6] Policy Initiatives - The local government has introduced various initiatives to boost consumption, including the "Tong" shopping, dining, and entertainment series, which have collectively enhanced the consumption atmosphere [2] - The trade-in policy has led to a total of 19.8372 million yuan in trade-ins, driving an additional 132 million yuan in consumption [2] - The 3C digital product subsidy program has resulted in 2.42 million yuan in subsidies, generating over 20 million yuan in consumption [5] Dining Sector Performance - The dining sector in Tonglu has experienced a vibrant growth, with significant events like the Spring Festival contributing to high demand and sales [6][8] - The "Tonglu Flavor" brand has expanded its reach, with over 120 enterprises authorized to use the brand, covering various local specialties and cultural tourism [8] - Promotional activities during the Spring Festival, such as dining discounts and extended operating hours, have further stimulated consumer engagement [8] Market Trends - Creative markets and night markets have emerged as new consumption hotspots, attracting over 300,000 visitors and generating sales exceeding 3 million yuan in Q1 [11] - The integration of traditional markets with modern retail experiences has enhanced consumer engagement, with a 30% increase in foot traffic and nearly 50% growth in overall sales at key shopping centers compared to the previous year [12] - The overall positive trend in the consumer market reflects strong local economic vitality and the public's pursuit of a better quality of life [15]
顺义天竺打造航空慢生活特色街区,招募艺术民宿、创意市集等项目
Xin Jing Bao· 2025-05-30 06:34
楼台村集体建设用地同样备受关注,天竺镇已启动楼台村"飞行花园艺术街区"策划方案,计划打造融合 多种功能的居、旅、产复合型街区,邀请投资方和运营方共同打造京郊航空慢生活特色街区,主要招募 艺术民宿、创意市集等"乡村振兴+农商文旅"融合项目。 近年来,天竺镇依托毗邻首都国际机场的区位优势,锚定临空服务与国际消费"双核驱动"发展路径,构 建"1+3"现代化产业体系,即"临空经济+国际体育、文化创意和大健康产业",致力于构建开放型经济生 态圈,以"商业为基础、商务为引擎、商贸为纽带"的立体化战略,全力打造经济高质量发展新高地。 新京报讯(记者耿子叶)5月29日,"产耀天竺·城载机遇"2025年天竺镇优质资源推介暨招商引资大会举 办。现场,顺义区天竺镇与多家行业协会、第三方服务机构及重点企业签署战略合作协议,将在医药健 康、酒店、体育等多领域展开合作。顺义区首个"企业会客厅"在会上揭牌,该会客厅位于天竺镇,打 造"类海外"商务服务空间,将为重点企业免费提供交流场所。 该企业会客厅分为三层,一层是展示区域,展示天竺镇及镇域企业的独特风采,并可承接50人左右的各 类活动和小型发布会。二层和三层是功能完备的洽商区,贴心设置了 ...
市集遍地,但流量密码失灵?
创业邦· 2025-05-21 10:34
以下文章来源于惊蛰研究所 ,作者惊蛰研究所消费组 惊蛰研究所 . 探索发现新经济。 图源丨Midjourney 每逢周末或是节假日,在绿茵草地上或蔚蓝海滨旁,在城市森林的夹缝或是市井社区的开阔地里,一 个个不同主题的创意市集聚焦着众多热爱赶"集"的年轻消费者们。 宠物市集、复古市集、非遗市集、手账市集、谷子市集……这些不同主题的创意市集不仅是年轻人消 遣娱乐的好去处,更为摊主们提供了自主创业的舞台,也成为了部分小众文化爱好者们的社交空间。 然而,随着市集越开越多、越开越卷,市集也面临商业化、同质化程度越来越高的难题。特别是面对 重视体验、强调情绪价值的年轻消费者,摊主和市集主办方也需要找到让市集经济继续火下去的方 法。 创意涌现:万物皆可变市集 市集的形态由来已久,早在农耕时代,人们便习惯聚集在一起,交易彼此需要的物品,以物易物,互 通有无,由此形成了最早的市集。 如今冠上"创意"之名的市集除了延续贸易的商业属性,更强调对生活方式的重塑与社交体验的营造。 而这一点在众多创意市集的命名方式上可见端倪:"街头艺术节""创意生活节""青春嘉年华"的市集主 题彰显了市集主理人们的"野心",即市集不仅是商品交换的场所, ...
“市集游”撬动文旅大市场
Su Zhou Ri Bao· 2025-05-07 00:13
Core Insights - The rise of "market tourism" as a new cultural and tourism trend in Suzhou, integrating local culture, intangible heritage, and contemporary art, is driven by both demand upgrades and policy support [1][5][6] Group 1: Market Trends - The "Lion City Market" attracted over 250,000 visitors during the Dragon Boat Festival last year and continued its popularity with the "Most Chinese Cultural Market" theme during the recent May Day holiday [2] - The recent "Lion City Market" saw over 220,000 visitors and generated sales exceeding 5 million yuan, boosting the sales of the Lion Mountain business district by 24% [3] - Various creative markets, such as "Non-Heritage Fun" and "National Trend New Generation," have emerged, showcasing a blend of cultural experiences, social interaction, and leisure shopping [4] Group 2: Consumer Behavior - Consumers, especially young people, are increasingly drawn to unique, handmade, and original products, preferring the experience of browsing markets over traditional shopping [5][6] - The appeal of markets lies in their ability to provide a distinctive shopping experience, allowing for social interaction and the discovery of niche products [5][6] Group 3: Policy and Development - The Chinese government has initiated measures to support the development of creative markets as a means to stimulate cultural and tourism consumption [5][6] - The flexibility and low operational costs of markets make them an effective supplement to modern commerce, promoting consumption and job creation [5][6] Group 4: Challenges and Recommendations - Some markets face issues of homogenization, with many products resembling those found on e-commerce platforms, leading to consumer fatigue [6][7] - Recommendations for sustainable market development include better infrastructure, standardized fees, and a focus on unique content and cultural resonance to enhance consumer engagement [7]
年轻人突然爱上“赶集”,五一北京市集成群,赶个集得花上大几百 | 五一促消费观察
Hua Xia Shi Bao· 2025-05-06 14:54
"双手做工"市集店铺边围满顾客。 李凯旋/摄 华夏时报(www.chinatimes.net.cn)记者 李凯旋 北京报道 "赶集"听上去是一个上了年纪的词,但现在的年轻人却又爱上了赶集。从前两年就火爆全网的地坛书市,再到垂 直细分的咖啡节、面包节和啤酒节,各类市集正在打开一个新的消费通道。 今年五一假期,《华夏时报》记者在不完全统计后了解到,北京各地举行了近20个不同主题的市集,吸引大量年 轻人前来消费。但分析来看,大部分市集不仅需要买门票,售卖的东西也并不便宜,"此集"已经非"彼集",年轻 人究竟为何爱上"赶集"? 5月2日,北京天气转凉,并伴有小雨,但记者看到,"双手做工"市集人流量不减,买票、验票处需要排队。市集 所处的地理位置非常具有艺术气息和工业特色,在一个大型的车站内,站台两边分区摆满了各类摊位,消费者也 可以下台阶走到中央的轨道,轨道上同样有一些摊位在营业。 郎园station园区中的雕塑。 李凯旋/摄 "双手做工"市集需买票进入。 李凯旋/摄 卖得"贵"但也卖得好 车站顶部挂着各类市集的宣传横幅,例如"双手做工,养活自己"等,贴合活动的主题。加之郎园station的工业氛 围,逛市集像是体验 ...
海淀文旅新地标同庆街,再启三山五园文化市集
转自:北京日报客户端 5月1日下午,记者来到同庆街东口,跟着人流就走进了"琉璃逸夏"三山五园文化市集。记者看到,市集 里的一个个摊位各具特色:掐丝珐琅技艺被简化成填色杯垫,大人小孩坐在桌前,认真地"创作"自己的 色彩;伸进水里就能变身的非遗漆扇,让老外看得聚精会神;一个个水晶搭配上黏土,变身水晶小豆 丁,让人忍不住"剁手";一朵朵小巧的真花,经过与树脂的"亲密接触",变身精致的项链、耳坠…… "五一"小长假,海淀文旅新地标同庆街再启"琉璃逸夏"三山五园文化市集,非遗手作、独立设计、轻食 茶饮、园艺美学、互动体验等五大特色板块60多个宝藏摊位,第一天就吸引了2万多市民、游人前来打 卡。 此外,海淀文旅集团打造的"嗨YOU巴士"观光车也再次上线,围绕海淀三山五园文化核心区,结合中 关村创新文化、高校文化,打造特色城市观光路线,途经圆明园、颐和园、北京大学、清华大学、中关 村、学院路等热门点位。巴士上,不光能看到沿途城市景观,还能品尝学术咖啡、太空啤酒、文创雪糕 及老字号茶点等。 "'琉璃'取自颐和园标志性的琉璃建筑美学,'逸夏'呼应立夏节气,我们希望通过'琉璃逸夏'市集,让传 统文化'活'起来,打造独具东方美学韵 ...