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广交会“圣诞订单”需求旺 欧洲成主要市场
Zhong Guo Xin Wen Wang· 2025-10-26 11:34
Core Insights - The 138th Canton Fair showcases a variety of Christmas decorations designed and produced by Chinese companies, attracting foreign buyers, particularly from Europe [3][5] - European markets are the primary destination for Chinese Christmas decoration exports, with over 60% of orders coming from this region [3][5] - Emerging markets in Latin America and Southeast Asia are also seeing increased demand for Christmas decorations due to rising holiday consumption [5] Group 1: Market Trends - European buyers are showing strong interest in natural color-themed decorations, with products featuring wood tones and pinecone elements receiving high consultation rates [5] - The trend of "order front-loading" is evident this year, with European clients moving their product launch dates from October to September to extend the sales period [7] - The overall atmosphere at the Canton Fair has improved, boosting confidence among companies, with many returning clients and new faces present [7] Group 2: Future Outlook - Preliminary discussions for 2026 Christmas orders have already begun, indicating clear order intentions from European clients [5] - The consistent demand for new Christmas decorations each year suggests a stable market for these products, driven by design innovation and supply chain advantages [7]