春节期间，灯笼、年花、年服热销海外—— 年货出海，"中国红"正当潮(环球热点) 李嘉宝 陈子涵 《人民日报海外版》(2026年02月27日 第 06 版) 中国年，世界年。这段时间，浓浓的中国年味跨越山海，飘向全球。在不少国家和地区，红灯笼映红大 街小巷，俏年花绽放海外市集，新中式年服格外吸睛……一件件承载着美好祝福与团圆期盼的中国年 货，正搭乘跨境物流的快车热销世界。年货"出海"不仅慰藉了海外中华儿女的乡愁，更让世界各国友人 沉浸式感受"中国年"的独特魅力，为中外文化交融写下生动注脚。 全球同庆 中国红扮靓新春 春节前夕，四川省成都市金堂县金龙镇的一家灯笼厂内，一派忙碌景象。工人们正麻利地将灯笼打包装 车。厂房另一侧灯光亮起，镜头对准了这些年味十足的工艺制品，来自马来西亚的直播团队正流利地讲 解着蕴藏其中的"团圆""吉祥"寓意，画面实时传递至东南亚千家万户。 这家工厂已运营了11年，负责人陈俊龙却是一位年轻小伙。他从父辈手中接过这家老工厂后，与海外直 播团队开展合作，为"中国红"开辟了"出海"新航线。"父亲常常嘱咐我，做灯笼要'用心'。"他说，"对海 外游子来说，这盏红灯笼是乡愁的寄托；对外国朋友而言，它是 ...

年味食品出海 从家乡味到世界风 这两天，杭州知味观食品有限公司的生产车间内暖意融融，工人们分工明确，选料、成型、蒸制，每一 道工序都有条不紊，阵阵甜蜜香气弥漫车间，一批即将出口新加坡的八宝饭正加速成型。 "我们的出口产品主要面向海外华人群体，年货订单窗口期短，大家都在加班赶进度。"公司相关负责人 朱志东说，多亏了海关的专业指导，才能确保产品安全快速通关，让海外华人在异国他乡也能尝到来自 家乡的年味。据介绍，除当前正在赶制的订单外，该公司本月预计还将有20万元的产品陆续出口。 与此同时，浙江大好大食品有限公司的车间里同样一片繁忙，工人们正全力赶制一批出口马来西亚的瓜 子。作为国家级重点龙头企业，大好大食品拥有二十余年炒货生产经验，近年来不断加大"走出去"步 伐，产品远销多个国家和地区。 与以往传统中国风味多面向海外华人华侨不同，此次出口的瓜子将通过当地商超及线上渠道，直达更广 泛的海外消费者。"瓜子是我们春节家家户户必备的年货，这次出口的瓜子会上架马来西亚本土商超新 年专区，希望让当地消费者也能感受到中国新年的喜庆氛围。"公司外贸部经理黄丽青说道。 商报讯(记者汤佳烨通讯员俞晶周敏伟)年味绵长，好物传情。浙江各 ...

海外订单络绎不绝 河南花冠的仿真郁金香产品。 受访者供图 "2017年我和同伴们参加了在郑州举办的首届全球跨境电子商务大会，从那时起社旗仿真花就没停下出海的脚 步。"2月14日，在社旗县产业集聚区仿真花电商园区，河南花冠工艺品有限公司（以下简称"河南花冠"）负 责人王玉林告诉记者，社旗仿真花产业搭上了河南电商出海的东风，外贸客户已成为当地企业的重要伙伴。 河南花冠所在的仿真花电商园区，是一家全产业链电商直播基地。园区内，10余栋标准化厂房有序排列，按 功能分布设置了加工、组装、包装车间和直播间、研发中心、全景展厅。 在米兰家居展的橱窗里，它们以极具东方美学的设计惊艳四座；在欧洲古堡的婚礼上，它们是新娘手捧的"永 生玫瑰"……全球每10枝仿真花中，就有两枝来自社旗县。仿真花已成为社旗县的"美丽产业"，更是"幸福产 业"。 拿起一朵3D打印的郁金香，触感温润，花朵脉络清晰得仿佛能看见生命的流动。在郝寨镇年庄村南阳文鑫工 艺品有限公司（以下简称"文鑫工艺"）打印车间，公司负责人霍大华介绍，每一种新花色在上机打印前，都 要经过200次以上的反复调试。 2006年，霍大华带着从厦门学到的仿真花加工技术，返回家乡办厂。一 ...

在龙泉，曾经遍布乱石和杂草的江岸，如今修建起连续成片的生态绿道。新华社记者金晶 摄 近乡情怯。作为一名驻外记者，我在英国伦敦工作多年，对故乡的思念从未间断。每当走进大英博物馆中国馆区，那一大面墙橱柜里陈列的龙 泉青瓷，诉说着延续千年的东方审美，总会让我停下脚步，静静端详。龙泉青瓷传统烧制技艺，于2009年入选联合国教科文组织《人类非物质 文化遗产代表作名录》。 来源：新华社 飞机穿过云层的一刻，一大片青山绿水映入眼帘。这是我第一次从高空俯瞰这片"故乡"的土地。当飞机在新近建成的丽水机场稳稳着陆，我知 道距离我的家乡——浙江龙泉，已经不远。 深藏山林的大窑龙泉窑遗址，已逐步转化为可进入、可理解、可体验的文化空间。新华社记者金晶 摄 春节前夕，我走访了深藏山林的大窑龙泉窑遗址。作为宋元时期龙泉青瓷成熟阶段的核心窑场，当地通过遗址展示、环境整治、文化解说等方 式，使原本人迹罕至的遗址逐步转化为可进入、可理解、可体验的文化空间。 走进龙泉青瓷小镇，柴窑的烟火与现代设计并存，年轻匠人学习古法的同时，积极尝试跨界创作与当代转化。 在知名品牌"沈广隆"宝剑产业园内，非遗代表性传承人带徒授艺，游客可看到锻打、淬火、研磨等核心 ...

比青瓷历史更为悠久的，是宝剑。作为中国著名宝剑产地，"龙泉"二字自古便与锋芒和侠气相连。每当向外国友人介绍家乡时，我总会说，龙泉 不仅是一座城市，更是一段仍在延续的文明史。 记忆里，回家过年曾是一场翻山越岭的艰难跋涉。从北京到杭州，再到龙泉。进入浙西南地区后，盘山公路蜿蜒曲折，常常是夜里出发、天亮抵 达。如今，高铁、机场便利出行，高速、隧道贯通群山。天堑变通途，在这里成为力证。 新华社杭州2月14日电 题：青山入眼处 中国万里春 新华社记者金晶 飞机穿过云层的一刻，一大片青山绿水映入眼帘。这是我第一次从高空俯瞰这片"故乡"的土地。当飞机在新近建成的丽水机场稳稳着陆，我知道 距离我的家乡——浙江龙泉，已经不远。 在龙泉，曾经遍布乱石和杂草的江岸，如今修建起连续成片的生态绿道。新华社记者金晶 摄 近乡情怯。作为一名驻外记者，我在英国伦敦工作多年，对故乡的思念从未间断。每当走进大英博物馆中国馆区，那一大面墙橱柜里陈列的龙泉 青瓷，诉说着延续千年的东方审美，总会让我停下脚步，静静端详。龙泉青瓷传统烧制技艺，于2009年入选联合国教科文组织《人类非物质文化 遗产代表作名录》。 在知名品牌"沈广隆"宝剑产业园内，非遗代表 ...

宏观经济分析报告 "反内卷"与新质生产力发展并进 ――2026 年 1 月物价数据点评 展望来看，（1）生猪供给仍较充足，猪价或延续低位震荡；春节前鲜菜 价格或再度上涨。（2）油价对 CPI 同环比将转为上拉；（3）春节因素或 带动核心通胀同环比涨幅扩大。综上预计 2026 年 2 月 CPI 同环比涨幅均 扩大。 PPI："反内卷"与新质生产力发展并进 2026 年 1 月 PPI 同比降幅收窄，环比涨幅扩大。国际定价商品中，输入 性因素继续拖累国内石油相关行业价格；受铜矿供应持续紧缺、AI 投资 扩张等因素影响，有色金属产业链价格继续上行。国内定价商品中，（1） 上游原材料中，"反内卷"持续显效，基础化学原料制造、黑色金属加工 价格由降转涨，煤炭产业链则暂时降温。（2）中游制造业中，除"反内 卷"带动锂离子电池、光伏设备制造等价格由降转涨外，人工智能等数 字化技术加快发展、算力需求增长带动电子设备制造业价格环比上涨。 （3）下游消费品制造业中，春节提振效应明显，礼品和食品等备货需求 增加带动工艺品制造、农副食品加工价格上涨。 展望来看，2 月输入型通胀或有升温；国内定价商品价格的积极因素仍然 是两大方向， ...

Core Viewpoint - The company "Copper Master" is moving closer to its IPO on the Hong Kong Stock Exchange, focusing on copper cultural products and targeting middle-aged male consumers [2][10]. Company Overview - Founded by Yu Guang, a cross-industry entrepreneur, Copper Master specializes in copper cultural products, contributing over 90% of its revenue [2][3]. - The company has a diverse product range, including plastic trendy toys, silver, and gold cultural products, with copper products being the core category [3]. Financial Performance - In 2024, Copper Master is projected to achieve a revenue of 570 million yuan, holding a 35% market share in the domestic copper cultural product market, ranking first [7]. - For the first half of 2025, the company expects to generate over 300 million yuan in revenue, reflecting an 8.8% year-on-year growth, although net profit is projected to decline by 24% [9]. Product and Market Strategy - The company has collaborated with over 30 popular IPs, including Ultraman and Jurassic World, to enhance its product offerings and appeal [8]. - Copper Master aims to transform cold metal into emotionally valuable collectibles through cultural IP and exquisite craftsmanship, targeting middle-aged male consumers [9]. Online Sales and Customer Engagement - Online sales account for approximately 80% of the company's revenue, indicating a strong focus on e-commerce [5]. - Customer feedback highlights the quality of craftsmanship and packaging, with frequent mentions of "excellent workmanship" and "heavy feel" [4]. Investment and Ownership - Prior to the IPO, Copper Master has completed five rounds of financing, attracting notable investors such as Shunwei Capital and CTV Fund [9]. - Yu Guang holds about 26.27% of the voting rights, making him the largest single shareholder, while Shunwei Capital and Tianjin Jinmi hold 13.39% and 9.56% respectively [9].

Core Viewpoint - The article highlights the busy order period for the artificial flower industry in Sheqi, Henan during the Spring Festival, indicating strong demand and production activity in this sector [1]. Group 1: Industry Overview - The artificial flower industry in Sheqi is experiencing a surge in orders as the Spring Festival approaches, showcasing the sector's resilience and growth potential [1]. - Workers are actively engaged in the production of various artificial flowers, including roses, to meet export demands [3][8]. Group 2: Production and Sales Activities - Production lines are operating at full capacity, with workers involved in tasks such as stamping and assembling artificial flowers [8]. - Sales efforts include live streaming sessions where staff promote artificial flower products to potential customers, reflecting modern marketing strategies in the industry [12].

Core Insights - The article highlights the inspiring journey of Han Ling, a 62-year-old woman who turned her life around after a tragic accident, becoming a skilled artisan in tie-dye techniques and empowering disabled individuals and disadvantaged communities through her craft [2][3]. Group 1: Personal Journey and Skill Development - Han Ling faced a life-altering accident in 1988, which left her with a disability, but she found hope and purpose in learning tie-dye techniques [2]. - After losing her job in 1996, she transformed her home into a workshop, dedicating herself to mastering the challenging art of wool tie-dye, which many artisans found difficult [3]. - Through perseverance and experimentation, Han Ling developed her unique tie-dye technique that preserves the natural luster of wool while showcasing rich colors [3]. Group 2: Business Development and Community Impact - In 2008, Han Ling established her brand and faced initial challenges in marketing her products, leading to a temporary setback [4]. - With the support of her team, she successfully secured her first order, earning 60,000 yuan, which marked a significant milestone in her entrepreneurial journey [4]. - Han Ling has since trained over 960 disabled individuals and unemployed workers, helping them regain confidence and skills, and her training programs have reached over 3,000 participants [4]. Group 3: Recognition and Future Aspirations - Han Ling has received numerous accolades, including titles such as "Self-Reliant Entrepreneur Star" and "National Model of Self-Reliance," yet she remains humble and focused on her craft [4]. - Her workshop produces hundreds of thousands of various tie-dye products annually, providing employment opportunities for over a hundred individuals, including the disabled [4]. - Han Ling's ultimate goal is to pass on her skills to more disabled individuals, enabling them to lead better lives through craftsmanship [4].

Core Viewpoint - The article highlights the transformation of Ping'er Village in Guangxi, China, where the introduction of a flower manufacturing company has created new job opportunities for local residents, enhancing their income and quality of life as they shift from traditional border trade to a more sustainable local industry [1]. Group 1: Economic Impact - The establishment of a 2,000 square meter workshop by Chengfa Artificial Flower Co., Ltd. has revitalized idle land in the village, providing new livelihoods for residents [1]. - The workshop employs local villagers, allowing them to earn a stable income while managing their agricultural responsibilities, with daily earnings exceeding 50 RMB for skilled workers [3][4]. - The company produces approximately 4 to 6 container loads of finished products monthly, generating an annual output value of 5 million RMB [4]. Group 2: Employment and Community Development - The flexible work model allows villagers, including the elderly and those with family responsibilities, to engage in home-based assembly work, thus accommodating various needs [3][4]. - The village collective benefits from the workshop, receiving an annual fixed income of 100,000 RMB from renting out the factory space, while villagers can increase their monthly income by 1,000 to 2,000 RMB [4]. - The initiative has positively impacted over 3,000 people in surrounding areas, promoting flexible employment and contributing to local economic growth [4]. Group 3: Market Expansion - The company has a stable overseas market, particularly in Russia, and aims to expand into ASEAN markets, leveraging the village's geographical advantages [4]. - The shift from reliance on border trade to developing a specialized processing industry reflects a broader trend in the Guangxi region, where local economies are being revitalized through industrial transformation [4].