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(活力中国调研行)江苏“花乡”“双十一”飘香:花木电商日进斗金
Zhong Guo Xin Wen Wang· 2025-10-30 05:28
Core Insights - The article highlights the booming flower and plant e-commerce industry in Suqian, Jiangsu, particularly during the "Double Eleven" shopping festival, showcasing significant sales and employment opportunities in the region [1][6]. Industry Overview - Suqian, known as the "Flower Town," has a flower planting area of 600,000 acres, accounting for 25% of Jiangsu Province and 5% of the national total [7]. - The region serves as a crucial transit point for the movement of flowers between the north and south of China, benefiting from a temperate climate conducive to flower growth [3]. E-commerce Performance - The article reports that the flower e-commerce industry in Suqian is experiencing rapid growth, with significant sales figures during the "Double Eleven" period [6]. - The Yisen Garden bonsai base has an annual sales volume of 100,000 plants, generating over 70 million yuan in revenue, and employs over 300 local workers [3][5]. - The "Happiness Flower Sea" e-commerce live broadcast base focuses on high-value bougainvillea bonsai, with each plant being unique and sold at a premium [5]. Employment Impact - The flower e-commerce sector in Suqian employs approximately 55,000 people, with 33,000 flower brokers, indirectly supporting 260,000 jobs in the county [6]. - The region's success in integrating e-commerce with the flower industry serves as a model for rural revitalization and agricultural modernization across the country [6]. Recognition and Future Prospects - Suqian's flower e-commerce has been recognized as a leading case for rural e-commerce by the Ministry of Commerce, being the only county in Jiangsu to be selected [6]. - The region has consistently ranked first in the "National Express Service Modern Agriculture Gold Medal Project" for six consecutive years, indicating its strong position in the market [6].