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(活力中国调研行)江苏“花乡”“双十一”飘香:花木电商日进斗金
Zhong Guo Xin Wen Wang· 2025-10-30 05:28
Core Insights - The article highlights the booming flower and plant e-commerce industry in Suqian, Jiangsu, particularly during the "Double Eleven" shopping festival, showcasing significant sales and employment opportunities in the region [1][6]. Industry Overview - Suqian, known as the "Flower Town," has a flower planting area of 600,000 acres, accounting for 25% of Jiangsu Province and 5% of the national total [7]. - The region serves as a crucial transit point for the movement of flowers between the north and south of China, benefiting from a temperate climate conducive to flower growth [3]. E-commerce Performance - The article reports that the flower e-commerce industry in Suqian is experiencing rapid growth, with significant sales figures during the "Double Eleven" period [6]. - The Yisen Garden bonsai base has an annual sales volume of 100,000 plants, generating over 70 million yuan in revenue, and employs over 300 local workers [3][5]. - The "Happiness Flower Sea" e-commerce live broadcast base focuses on high-value bougainvillea bonsai, with each plant being unique and sold at a premium [5]. Employment Impact - The flower e-commerce sector in Suqian employs approximately 55,000 people, with 33,000 flower brokers, indirectly supporting 260,000 jobs in the county [6]. - The region's success in integrating e-commerce with the flower industry serves as a model for rural revitalization and agricultural modernization across the country [6]. Recognition and Future Prospects - Suqian's flower e-commerce has been recognized as a leading case for rural e-commerce by the Ministry of Commerce, being the only county in Jiangsu to be selected [6]. - The region has consistently ranked first in the "National Express Service Modern Agriculture Gold Medal Project" for six consecutive years, indicating its strong position in the market [6].
闻桂香、赏菊海 喜迎“双节”繁花满京城
Yang Shi Wang· 2025-09-28 06:58
Core Viewpoint - Beijing is celebrating the National Day and Mid-Autumn Festival with a vibrant display of autumn flowers, particularly focusing on osmanthus and chrysanthemums, enhancing the festive atmosphere across parks and scenic spots in the city [1][2]. Group 1: Osmanthus Display - The Summer Palace features over 230 pots of century-old osmanthus and seasonal flowers, contributing to the festive ambiance [1][2]. - Technicians have employed flower period control techniques to delay the peak blooming of osmanthus to coincide with the holidays, utilizing temperature, humidity adjustments, and nutrient management [2]. Group 2: Cultural Activities - Six themed science experience activities centered around osmanthus have been created, allowing visitors to make osmanthus sachets and craft osmanthus patterns using cloisonné techniques, providing an immersive experience of "the autumn of osmanthus" [2]. - During the National Day holiday, over ten unique cultural activities will be launched at Taoranting Park, featuring traditional performances such as Beijing-style banners and crosstalk, showcasing the charm of traditional folk customs [6]. Group 3: Chrysanthemum Festival - At Beijing International Flower Port, a variety of chrysanthemums in yellow, pink, and white are in full bloom, with multiple photo spots created to attract visitors [3]. - Taoranting Park has initiated a Chrysanthemum Culture Festival, displaying over 30 varieties of chrysanthemum species, with vibrant flowerbeds and illuminated displays for a unique day-and-night experience [3]. Group 4: Scenic Installations - Various parks, including Jingshan and Beihai, have set up flowerbeds and visitor check-in points, enhancing the scenic experience for tourists [7]. - Beihai Park features a three-dimensional flowerbed that recreates the grandeur of ancient royal gardens, utilizing soil-less technology and a controllable mist system to create a misty atmosphere [9]. - Additionally, 100 "golden corners and silver edges" urban micro-gardens have been established at street corners in Beijing, attracting many citizens and tourists [9].
闻桂香、赏菊海、拍“萌宠” 喜迎“双节”繁花满京城
Yang Shi Wang· 2025-09-27 23:12
Core Viewpoint - Beijing is celebrating the autumn season with a variety of floral displays in parks and scenic areas, coinciding with the National Day and Mid-Autumn Festival, enhancing the festive atmosphere [1][2]. Group 1: Floral Displays and Events - The Summer Palace features over 230 pots of century-old osmanthus and seasonal flowers, contributing to the festive ambiance [1][2]. - The parks have implemented flower period control techniques to ensure osmanthus blooms coincide with the holidays, enhancing visitor experience [2]. - Six themed educational activities centered around osmanthus have been created, allowing visitors to engage in hands-on experiences like making osmanthus sachets [2]. Group 2: Cultural Activities and Attractions - Beijing International Flower Port showcases a vibrant array of chrysanthemums in various colors, creating picturesque spots for visitors [3]. - The Taoranting Park has launched a chrysanthemum culture festival featuring over 30 types of chrysanthemum species, with illuminated displays for both day and night enjoyment [3]. - Taoranting Park is also introducing a flower market where visitors can purchase small potted plants, alongside over ten cultural activities during the National Day holiday [5]. Group 3: Visitor Engagement and Scenic Installations - Major parks like Jingshan and Beihai have set up flower beds and visitor check-in points to attract tourists [6]. - Jingshan Park features a flower bed designed with a traditional Chinese window frame and dynamic installations, creating an engaging visual experience [6]. - Beihai Park has a large-scale flower bed that replicates the grandeur of historical royal gardens, utilizing soil-less technology and mist systems to enhance the atmosphere [8]. - Additionally, 100 "golden corner silver edge" urban micro-gardens have been established throughout Beijing, drawing attention from residents and tourists alike [8].