Core Viewpoint - The article highlights the significant growth and transformation of Zhao Xun Media, emphasizing its role in the digital media landscape, particularly in high-speed rail and urban advertising sectors, as well as its commitment to sustainability and technological innovation [1][11]. Group 1: Business Transformation and Growth - Zhao Xun Media has evolved from a simple media supplier to a comprehensive solution provider integrating media resources, digital technology, and marketing services over the past five years [2]. - The company has expanded its high-speed rail digital media resources, adding over a hundred new station resources, and now covers 493 railway passenger stations, with 98.8% being high-speed rail stations [4]. - By June 2025, Zhao Xun Media's digital media resources are expected to reach an annual passenger flow of over 2 billion people [4]. Group 2: Technological Innovation - The company has replaced traditional television video machines with digital display technology, enhancing advertising conversion rates and brand communication effectiveness [4]. - Zhao Xun Media has invested in advanced technologies such as virtual reality (VR), naked-eye 3D, and artificial intelligence-generated content (AIGC) to innovate outdoor advertising and create new growth points [5]. - The integration of AI and 3D technology in outdoor advertising has led to significant improvements in content creation efficiency and quality [8]. Group 3: Market Position and Consumer Engagement - Zhao Xun Media has established a nationwide digital media network, covering approximately 97% of high-speed rail stations, which allows for integrated advertising services across regions [7]. - The company has diversified its client base, extending from home appliances and liquor to international brands, fast-moving consumer goods, luxury goods, and automotive sectors [7]. - The rise in railway passenger flow has led to a concentration of advertising budgets on high-quality media, benefiting Zhao Xun Media's operations [7]. Group 4: Sustainability and ESG Initiatives - Zhao Xun Media has adopted a green low-carbon development approach, implementing smart lighting technology in LED screens to reduce energy consumption [11]. - The company has achieved UL energy-saving certification for its LED screens, becoming one of the first outdoor advertising media in China to receive international environmental certification [11]. - In 2024, Zhao Xun Media launched 52 public welfare advertisements, addressing various social issues and enhancing public education [11]. Group 5: Future Outlook - The company aims to continue its growth trajectory by integrating ultra-high-definition video and AI technologies, positioning itself as a leader in the digital advertising industry [12].