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“7万亿”将撬动什么? 业内关注体育产业“新部署”
Xin Hua Wang· 2025-09-11 07:33
Core Viewpoint - The State Council's recent issuance of the "Opinions on Releasing the Potential of Sports Consumption and Further Promoting the High-Quality Development of the Sports Industry" aims to cultivate a number of world-influential sports enterprises and events by 2030, with the total scale of the sports industry exceeding 7 trillion yuan, playing a significant role in the new development pattern [1][2]. Group 1: Industry Growth and Economic Impact - The sports industry has become an important part of the national economy, with its added value reaching 1,491.5 billion yuan in 2023, accounting for 1.15% of GDP [2]. - Despite the pandemic, the annual growth rate of the sports industry's added value from 2021 to 2023 was 11.6%, significantly outpacing the GDP growth during the same period [2]. - The target of 7 trillion yuan aligns with the construction of a strong sports nation and the Healthy China strategy, requiring an average annual compound growth rate of approximately 9.6% from the current scale of 3.67 trillion yuan [3]. Group 2: Focus Areas for Development - The "Opinions" emphasize two key focus areas: cultivating world-influential sports enterprises and events, highlighting the core leverage of sports events in driving economic growth [4]. - The document mentions "events" 32 times, indicating their critical role in enhancing service levels, releasing consumption potential, and building regional brands [4]. - The rise of various sports events, such as the "Village Super" and "Su Super," aligns with the goal of enriching sports event activities and constructing a multi-level event system [4]. Group 3: Policy Framework and Support - The "Opinions" provide a comprehensive policy framework aimed at expanding sports consumption, integrating supply-side and demand-side elements, and supporting factors like talent and finance [6]. - The document outlines a full-chain policy approach that emphasizes industry integration, regional coordination, and digital empowerment to sustain the growth of sports consumption [6]. - New initiatives, such as the digital RMB sports consumption red envelope, aim to combine sports consumption with cutting-edge financial technology, promoting both consumption and the application of digital currency [7]. Group 4: Addressing Industry Challenges - The "Opinions" address key pain points in the sports consumption market, including simplifying approval processes for sports events, which can significantly reduce compliance costs and enhance operational efficiency [9]. - The document highlights the need for improved financing options for small and medium-sized enterprises in the sports industry, including knowledge property pledge loans and asset securitization [9]. - There is a call for strengthening professional sports events, as current highlights are primarily seen in grassroots events, indicating untapped potential in domestic professional sports leagues [10].