东 兴 晨 报 东兴晨报 P1 经济要闻 1.央行：央行公告，2025 年 8 月 22 日，央行以固定利率、数量招标方式开 展了 3612 亿元逆回购操作，期限为 7 天，操作利率为 1.40%，投标量和中 标量均为 3612 亿元。同花顺 iFinD 数据显示，今日有 2380 亿元 7 天期逆 回购到期。（资料来源：同花顺） 5. 美联储：美联储主席鲍威尔在杰克逊霍尔年会上表示，尽管通胀仍受关 注，但就业市场风险上升可能使美联储在 9 月降息。美股三大指数集体收 涨，道指涨 1.89%，本周累涨 1.53%；纳指涨 1.88%，本周累跌 0.58%；标 普 500 指数涨 1.52%，本周累涨 0.27%。其中，道指再创新高，道指、标普 500 指数连涨三周。KBW 银行指数上涨 3.2%，创 2022 年以来新高。大型 科技股普涨，特斯拉涨超 6%，创 2 个月以来最大单日涨幅；英特尔涨超 5%，谷歌、亚马逊涨逾 3%，AMD、Meta 涨超 2%，苹果、英伟达涨超 1%， 微软小幅上涨；奈飞微跌。Opendoor 涨超 39%，创 2023 年 8 月以来新高。 （资料来源：同花顺） 2025 年 ...

国务院常务会议再次部署扩大内需有关举措。 [ 发展体育产业和体育消费是落实扩大内需战略的重要内容。近年来，体育产业成为经济发展新亮点， 为国民经济增长和地方经济转型增添了新的动力。以"苏超"为例，单场上座超6万人，带动江苏全域多 场景消费380亿元，有力地促进了消费。 ] 据新华社消息，国务院总理李强8月22日主持召开国务院常务会议，听取实施大规模设备更新和消费品 以旧换新政策情况汇报，研究释放体育消费潜力进一步推进体育产业高质量发展的意见。 会议明确，要进一步强化财税金融等政策对"两新"的支持，创新消费投资场景，优化消费投资环境，综 合施策释放内需潜力。并对发展体育产业和体育消费作出部署。 东方金诚首席宏观分析师王青对第一财经分析，下一步，为更好发挥"两新"政策对扩大内需的推动作 用，可有两个主要抓手：一是要加快超长期特别国债的发行使用，提高资金使用效率，使其促消费、扩 投资效应充分释放，缓解经济波动；二是要视实际情况需要，特别是根据下半年外需波动情况，将适度 增发超长期特别国债纳入政策储备，上调"两新"政策支持资金规模。 "两新"政策成效明显 国常会指出，大规模设备更新和消费品以旧换新政策，在稳投资、扩消 ...

按计划，今年第四批690亿元超长期特别国债资金将于10月下达，继续支持地方实施消费品以旧换新政 策。 国务院常务会议再次部署扩大内需有关举措。 据新华社消息，国务院总理李强8月22日主持召开国务院常务会议，听取实施大规模设备更新和消费品 以旧换新政策情况汇报，研究释放体育消费潜力进一步推进体育产业高质量发展的意见。 会议明确，要进一步强化财税金融等政策对"两新"的支持，创新消费投资场景，优化消费投资环境，综 合施策释放内需潜力。并对发展体育产业和体育消费作出部署。 东方金诚首席宏观分析师王青对第一财经分析，下一步，为更好发挥"两新"政策对扩大内需的推动作 用，可有两个主要抓手：一是要加快超长期特别国债的发行使用，提高资金使用效率，使其促消费、扩 投资效应充分释放，缓解经济波动；二是要视实际情况需要，特别是根据下半年外需波动情况，将适度 增发超长期特别国债纳入政策储备，上调"两新"政策支持资金规模。 "两新"政策成效明显 国常会指出，大规模设备更新和消费品以旧换新政策，在稳投资、扩消费、促转型、惠民生等方面取得 明显成效。 国家发改委发布的数据显示，截至2025年7月16日，全国共有2.8亿人次申领消费品以旧换 ...

央视网消息：8月22日，国务院常务会议研究释放体育消费潜力，进一步推进体育产业高质量发展的意见。会议指出，要培育体育产业增 长点，加快构建现代体育产业体系。如何扩大体育消费、打造体育产业新增长点？ 魏国学表示，我国拥有超大规模的市场优势和不断壮大的中等收入群体，体育消费潜力尤为巨大，打通体育消费的堵点和难点，降低消费门 槛、创新消费模式，将潜在的体育消费需求转化为现实消费，不仅可以直接拉动经济增长，更能通过消费升级引导供给侧结构性改革，形成需 求牵引供给、供给创造需求的更高水平动态平衡。 推动体育用品制造产业发展是重要着力点 体育用品制造业是体育产业的重要物质基础。近年来，我国体育用品制造产业体系不断健全、产业规模不断扩大、技术创新进步成就显著。已 形成覆盖竞技体育、群众健身、康复训练等面向不同群体、不同场景的产品体系。 国家体育总局发布的数据显示，我国体育产业总规模近5年年均增速超10%。赛事经济、户外产业、冰雪经济蓬勃发展，体育消费潜力巨大。 会议指出，"发展体育产业和体育消费是落实扩大内需战略的重要内容。要增加体育产品供给，丰富体育赛事活动。要激发体育消费需求，拓 展体育消费场景。要更加注重调动市场力量 ...

▲2025年8月16日，江苏徐州，"苏超"无锡队对阵徐州队，球迷隔着屏幕为徐州队加油助威 "苏超"徐州队领队李锋本身也是徐州足协主席，他告诉红星新闻记者，其实今年江苏省城市足球联赛举办以前，当地足协和喜欢足球的人经常会组织足球赛 事，"不过主要是在小范围内举行，基本就是自娱自乐居多，没有太多观众。" 自从今年"苏超"爆火之后，徐州队的主场也从原来的市体育中心体育场搬到了能够容纳更多观众、设备更好的徐州市奥体中心。在第二轮比赛开始前，该体 育场的草坪也进行了更换，采用了质量更高、更专业的进口草坪。 去看一场"苏超"比赛，或者去参加一场马拉松，又或者约上几个朋友去公园玩几轮飞盘，近些年，越来越多样的体育赛事、运动方式进入到了普通百姓的生 活中，体育运动也随之带来了丰富的消费场景。 据新华社消息，国务院总理李强8月22日主持召开国务院常务会议，其中研究了释放体育消费潜力进一步推进体育产业高质量发展的意见。 红星新闻记者注意到，在本月19日举行的国新办新闻发布会上，国家体育总局体育经济司司长杨雪鸫在谈到赛事经济发展时就提到，以"苏超"为例，单场上 座超6万人，带动江苏全域多场景消费380亿元，有力地促进消费。 丰富体 ...

Group 1 - The latest stock price of Aoyuan is 5.58 yuan, up 0.36% from the previous trading day, with a total market capitalization of 14.283 billion yuan and a price-to-earnings ratio of 5.37 times [1] - Aoyuan's main business involves the research, production, and sales of metal packaging containers, widely used in the food and beverage industries, and it is part of the packaging materials industry while also related to the sports industry [1] - The National Sports Administration plans to develop policy documents to promote the sports economy, enhancing the coordination between events and industries [1] Group 2 - Aoyuan's profit scale exceeded 100 million yuan in the first half of the year, with a rolling price-to-earnings ratio below 20 times among A-share listed companies related to the sports industry [1] - On August 20, Aoyuan experienced a net outflow of 1.9431 million yuan in main funds, with a cumulative net outflow of 23.5656 million yuan over the past five days [1]

Core Insights - The sports industry in China has shown a steady growth with an average annual growth rate exceeding 10% over the past five years, reaching a total scale of 3.67 trillion yuan in 2023, with a value added of 1.49 trillion yuan [1][2] - The contribution of the sports industry to the GDP has increased, with a value added growth rate of 11.6% annually, accounting for 1.15% of GDP in 2023, moving closer to becoming a pillar industry [1][2] - The ice and snow industry has experienced significant growth, expanding from 381.1 billion yuan in 2020 to 970 billion yuan by 2024, with an average annual growth rate of 26.3% [1] Industry Structure and Quality - The structure of the sports industry is improving, with the sports service sector, led by competition and performance industries, increasing its share of the industry's value added from 68.7% in 2020 to 72.7% in 2023 [2] - The number of national-level specialized and innovative "little giant" enterprises in the sports sector is expected to reach 146 by the end of 2024, more than doubling since 2022 [2] - The application of advanced materials and technologies in sports is enhancing product innovation and competitiveness, with high-tech products like carbon fiber bicycles and smart fitness equipment becoming more common [2] Outdoor Sports Development - The outdoor sports industry is projected to see approximately 200 million online consumers and a total consumption exceeding 300 billion yuan by 2024 [2] - As of 2024, there are 171,800 fitness trails totaling 407,500 kilometers, and 2,055 flying and automotive camps across the country, indicating a growing infrastructure for outdoor activities [3] - The participation in water sports is expected to surpass 120 million people, with the industry scale reaching 438.6 billion yuan, reflecting an 18.7% year-on-year growth [3] Event-Driven Economic Impact - In the first half of this year, key sporting events in seven provinces generated over 16 billion yuan in sports and related consumption, averaging over 30 million yuan per event, highlighting the role of sports in boosting domestic demand [4] - The government plans to develop policies to promote event economics, enhance event supply, and strengthen the coordination between events and the industry to further stimulate consumption and economic growth [4]

Core Insights - The sports industry in China has shown a steady growth with an average annual growth rate exceeding 10% over the past five years, reaching a total scale of 3.67 trillion yuan in 2023, with a value added of 1.49 trillion yuan [1][2] Industry Growth - The value added of the national sports industry has grown at an average annual rate of 11.6%, accounting for 1.15% of GDP in 2023, moving closer to becoming a pillar industry [1][2] - The ice and snow industry has expanded from 381.1 billion yuan in 2020 to 970 billion yuan in 2024, with an average growth rate of 26.3% [1] Sports Consumption - In 40 pilot cities for sports consumption, the total sports consumption of residents increased by over 100 billion yuan from 2020 to 2023, indicating a continuous release of sports consumption potential [1] - The outdoor sports industry is projected to have approximately 200 million online consumers and a total consumption exceeding 300 billion yuan in 2024 [2] Structural Quality Improvement - The structure of the sports industry is improving, with the sports service industry, led by competition performance and fitness leisure, increasing its share of the industry's value added from 68.7% in 2020 to 72.7% in 2023 [2] - By the end of 2024, the number of national-level specialized and innovative "little giant" enterprises in the sports sector is expected to reach 146, more than doubling since the end of 2022 [2] Outdoor Sports Development - As of 2024, there are 171,800 fitness trails totaling 407,500 kilometers, and 2,055 flying and automotive camps across the country [3] - The water sports participation is expected to exceed 120 million people, with an industry scale reaching 438.6 billion yuan, reflecting an 18.7% year-on-year growth [3] Event-Driven Economic Impact - In the first half of this year, key events in seven provinces, including Hebei, Zhejiang, and Fujian, generated over 16 billion yuan in sports and related consumption, averaging over 30 million yuan per event [4] - The National Sports Administration plans to develop policies to promote event economics, enhance event supply, and strengthen the coordination between events and the industry [4]

Core Insights - The sports industry in China has become a new highlight for economic development, with an average annual growth rate exceeding 10% over the past five years [1][3] - The sports service industry, led by competition performance and fitness leisure sectors, has rapidly grown, increasing its share of the sports industry's added value from 68.7% in 2020 to 72.7% in 2023 [1][4] - The National Sports Administration plans to develop policy documents to promote event economics, enhance event supply, and strengthen the coordination between events and industries [1][8] Industry Growth - The total scale of China's sports industry reached 3.67 trillion yuan in 2023, with an average growth rate of 10.3% [3] - The added value of the sports industry has been growing at an annual rate of 11.6%, reaching 1.49 trillion yuan in 2023, and accounting for 1.15% of GDP [5] - The ice and snow industry is projected to grow from 381.1 billion yuan in 2020 to 970 billion yuan by 2024, with an annual growth rate of 26.3% [5] Event-Driven Economic Impact - In the first half of the year, 511 key events across seven regions generated over 16 billion yuan in related consumption, averaging over 30 million yuan per event [6] - Major events like the Hangzhou Asian Games have significantly boosted local consumption, with surrounding areas experiencing growth rates exceeding 40% during the event [7] - The integration of sports events with tourism and commerce has created a "golden combination" for driving consumption and expanding domestic demand [7][8] Policy and Structural Support - The new sports law has established a dedicated chapter for the sports industry, leading to the formulation of specialized plans and the issuance of 84 sports standards [3][4] - The number of national-level "specialized, refined, distinctive, and innovative" small giant enterprises in the sports sector is expected to exceed 146 by the end of 2024, more than doubling since 2022 [4] - The introduction of 81 national holiday sports tourism routes and various outdoor sports routes has enhanced regional resource development and collaborative growth [4]

Core Viewpoint - The sports industry has become a significant driver for economic growth and transformation, with an average annual growth rate exceeding 10% over the past five years, and a focus on integrating sports events into tourism and local economies [1][3]. Sports Industry Growth - The added value of the sports industry has grown at an average rate of 11.6% since the 14th Five-Year Plan, reaching 1.15% of GDP in 2023, moving closer to becoming a pillar industry [3]. - The ice and snow industry is projected to grow from 381.1 billion yuan in 2020 to 970 billion yuan by 2024, with an annual growth rate of 26.3% [3]. - Sports consumption in 40 pilot cities has increased by over 100 billion yuan from 2020 to 2023, indicating a continuous release of consumption potential [3]. Event Economy - The "Su Super" and "Village Super" events have gained significant popularity, with the "Su Super" attracting over 60,000 attendees per match and generating 38 billion yuan in consumption across Jiangsu [5][6]. - In the first half of the year, 511 key events across seven regions generated over 16 billion yuan in related consumption, averaging over 30 million yuan per event [6]. - Major events like the Hangzhou Asian Games have led to consumption increases of up to 40% in surrounding areas [6]. Sports Service Industry Transformation - The proportion of the sports service industry in the added value of the sports industry increased from 68.7% in 2020 to 72.7% in 2023, reflecting a shift towards service-oriented growth [9]. - The number of national-level "specialized, refined, distinctive, and innovative" small giant enterprises in the sports sector has more than doubled to 146 by the end of 2024 [9]. - The rise of domestic manufacturing has significantly reduced costs, with carbon fiber prices dropping from 3,000 yuan per kilogram to under 200 yuan [10]. Future Directions - The National Sports Administration plans to develop policies to enhance event economies, improve event supply, and strengthen the coordination between events and industries [7]. - The sports industry is expected to continue evolving, with a focus on deepening reforms and planning for the next Five-Year Plan [11].