Group 1 - Serbia has participated in the China International Import Expo (CIIE) for eight consecutive years, showcasing its agricultural products and green foods, which highlights the deepening friendship and economic ties between Serbia and China [4] - The Serbian Prime Minister emphasized that the participation in CIIE has strengthened cooperation in various fields, including economy, trade, and infrastructure, especially after the implementation of the China-Serbia Free Trade Agreement [4] - New Zealand's Zespri, the world's largest kiwi company, has seen significant growth in sales since its first participation in CIIE in 2018, with sales in China increasing from approximately 500 million NZD to over 1.1 billion NZD last year [7] Group 2 - Zespri's success in China is attributed to the favorable natural environment and continuously improving business conditions, leading to the establishment of a research office in Chengdu, China [7] - The CIIE serves as an effective communication platform for foreign companies and the Chinese government, facilitating the entry of more New Zealand industries into the Chinese market [7] - The CIIE is recognized not only as a platform for showcasing innovative products but also as a crucial bridge for mutual empowerment and growth between companies and the Chinese market [7]