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前海出海e站通建跨境“高速路”助家居企业拓千亿美元市场
Nan Fang Du Shi Bao· 2025-08-21 16:29
Group 1 - The core event was the "Quality Home Products Supply and Demand Matching Activity" held in Qianhai, Shenzhen, in collaboration with Wayfair, attracting over 80 home furnishing companies from various cities [1][3] - The North American home furnishing market is experiencing a consumption upgrade, with a projected market size exceeding $800 billion by 2025 and a B2C online penetration rate surpassing 20% [3] - Wayfair's revenue reached $3.3 billion in Q2 2025, marking a 5% year-on-year increase, providing significant growth opportunities for Chinese home furnishing companies [3] Group 2 - The event focused on empowering the entire home furnishing industry for overseas expansion, with Wayfair's team analyzing new consumer trends and offering exclusive traffic support policies [4] - Experts from Bureau Veritas provided insights on compliance challenges in emerging markets, helping companies navigate potential regulatory pitfalls [4] - Over 40 companies received one-on-one consultations to address core operational challenges and transform cross-border risks into actionable risk management strategies [4] Group 3 - Several companies successfully engaged with Wayfair to resolve export challenges, with one company reporting a streamlined process that reduced a two-week timeline to immediate solutions [6] - Another company, previously limited in its overseas business model, is now planning to expand its cross-border e-commerce operations, anticipating a growth of over $20 million in the coming year [6] - The event facilitated a deeper understanding of the entry processes and rules for North American online platforms, enhancing companies' confidence in expanding their market presence [6] Group 4 - Shenzhen Qianhai's export platform aims to create a comprehensive service ecosystem for overseas expansion, integrating over 200 professional institutions to cover various export service areas [8] - The platform offers 70 public service items and has established deep cooperation with 40 overseas park operators to support companies' investment strategies [8] - The event exemplified the integration of cross-border e-commerce with industrial clusters, effectively addressing challenges faced by companies in their overseas ventures [8]