Core Viewpoint - The night tourism industry in China is expected to grow significantly, with total spending projected to reach 1.91 trillion yuan in 2024, marking a year-on-year increase of 21.7% [1][7][20]. Night Tourism Industry Definition and Types - Night tourism refers to various tourism and leisure activities conducted between dinner and bedtime, extending tourism activities from day to night. Key projects include night sightseeing, cultural experiences, dining, shopping, and emerging activities like night camping and night cycling [2][5]. Current Development Status of Night Tourism Industry - In 2024, the total number of domestic tourists in China is expected to reach 5.615 billion, with urban residents accounting for 4.37 billion and rural residents for 1.245 billion [5][7]. Night Tourism Industry Development Environment - Related Policies - New policies encouraging night economy activities, including dining, cultural entertainment, and tourism, are being implemented across various regions in China to promote high-quality development of the night economy [14][16]. Night Tourism Industry Competitive Landscape - The night tourism industry has formed a competitive landscape characterized by a "national team leading, cultural tourism groups competing, and new forces breaking through" model. Key players include Liard, Xi'an Tourism, Overseas Chinese Town, and Songcheng Performance [17][19]. Night Tourism Industry Development Strategies - Developing night tourism is seen as an effective way to achieve high-quality and connotative development in the tourism industry. It can promote structural reforms and upgrades in tourism supply, enhance the overall utilization of tourism resources, and improve the tourist experience [20].