10月2日记者从省文化和旅游厅获悉，国庆假期第二天，全省重点监测的200家旅游景区，当日接待 游客327.1万人次，旅游收入1.85亿元；16家5A级旅游景区共接待游客94.01万人次，全省公共文化场馆 共服务75.16万人次。 文旅产品供给丰富，夜间旅游、乡村旅游、研学旅游、生态休闲游、旅游演艺等满足游客不同需 求。威海成山头风景区推出《东寻·成山赋》主题演艺暨奇幻夜游主题活动，丰富假日沉浸式夜游新体 验；青岛西海岸新区的"月满华诞·韵动海上"海韵丰海月狂欢节、济宁尼山圣境的尼山圣秀文化夜游， 为游客带来不一样的体验。淄博齐文化博物院推出研学套餐、红色拼图、彩绘陶器展及音乐剧，古车博 物馆提供模拟考古等研学产品，颇受游客喜爱。（记者 唐晓宁） 针对雨天，淄博市红叶柿岩旅游区推出"赌雨"福利，10月2日雨天游园者可凭当日核销票于10月红 叶季免票重游；临沂市推出志愿服务站，为游客提供游览咨询、停车指引、困难解决等服务，部分景区 及文旅场所设立"暖心驿站"，免费提供雨衣，持续供应热姜汤等。借鲁超联赛、全国轮滑赛等重大赛事 契机，聊城市51家A级景区面向赛事相关群体推出专属优惠。 ...

Core Insights - The summer season and nighttime activities are creating unique opportunities for boosting consumer spending [1] - Night tourism, as a vital part of the nighttime economy, is enhancing cultural experiences and reflecting changes in lifestyle [2] - Local governments are implementing supportive policies to promote nighttime tourism and economic activities [3] Group 1: Nighttime Economy - The combination of summer and nighttime activities is revitalizing consumer engagement in cities like Yangzhou [1] - Night tourism is witnessing a significant increase in demand, with domestic travel numbers reaching 3.285 billion and spending hitting 3.15 trillion yuan in the first half of 2025, marking a year-on-year growth of 20.6% and 15.2% respectively [2] - The projected total expenditure for nighttime tourism in China is approximately 1.91 trillion yuan for 2024, indicating a sustained upward trend in consumer interest [2] Group 2: Government Initiatives - Various local governments, including those in Yunnan and Sichuan, are launching policies to support nighttime tourism and economic growth [3] - Initiatives include the development of nighttime cultural and tourism consumption zones, enhancement of nighttime entertainment offerings, and the creation of unique nighttime festivals [3] - The shift from daytime to nighttime activities is fostering a vibrant urban atmosphere, integrating traditional culture with modern consumer experiences [3]

8月9日，随着夜幕降临，一场激情澎湃的2025年歌游内蒙古"沙漠看海"音乐会在乌海湖畔的乌兰布 和沙漠中奏响。以往在夜间沉寂的乌海湖休闲旅游度假区在音乐的带动下被彻底点燃，音乐、烟花、观 众的欢声笑语与连绵的沙丘、浩渺的湖面以及远处璀璨的城市灯火相映成趣，共同勾勒出一幅动感迷人 的北疆夜景图。 此次音乐会舞台别出心裁地搭建在乌海湖休闲旅游度假区著名的"英雄坡"上，老式录音机造型的主 舞台在坡下巍然矗立，与沙漠背景形成强烈的视觉冲击。游客们三三两两依坡而坐，夕阳西下，向东 看，舞台与沙漠、乌海湖、城区由近及远的夜景像一幅层次分明的立体画；向西望，余晖将沙丘染成醉 人的橘红色，引得大家纷纷打卡拍照。 当晚20时，悠扬的吉他声划破夜空，一首《南山南》拉开了音乐会的序幕。紧接着，《我要找到 你》《护花使者》《奢香夫人》等脍炙人口的经典歌曲依次唱响，乌海本土歌手极具穿透力的歌声引得 游客齐声合唱。高潮时刻，烟花绚丽绽放，游客的欢呼声与烟花的爆鸣在夜空中回荡，仿佛整片沙漠都 在为这一刻沸腾。 演出最后，工作人员点燃篝火，来自天南地北的游客们围着篝火自发地跳起了欢快的舞蹈。这场在 沙漠与湖水间上演的音乐盛宴，不仅展现了乌海 ...

Core Viewpoint - The night tourism industry in China is expected to grow significantly, with total spending projected to reach 1.91 trillion yuan in 2024, marking a year-on-year increase of 21.7% [1][7][20]. Night Tourism Industry Definition and Types - Night tourism refers to various tourism and leisure activities conducted between dinner and bedtime, extending tourism activities from day to night. Key projects include night sightseeing, cultural experiences, dining, shopping, and emerging activities like night camping and night cycling [2][5]. Current Development Status of Night Tourism Industry - In 2024, the total number of domestic tourists in China is expected to reach 5.615 billion, with urban residents accounting for 4.37 billion and rural residents for 1.245 billion [5][7]. Night Tourism Industry Development Environment - Related Policies - New policies encouraging night economy activities, including dining, cultural entertainment, and tourism, are being implemented across various regions in China to promote high-quality development of the night economy [14][16]. Night Tourism Industry Competitive Landscape - The night tourism industry has formed a competitive landscape characterized by a "national team leading, cultural tourism groups competing, and new forces breaking through" model. Key players include Liard, Xi'an Tourism, Overseas Chinese Town, and Songcheng Performance [17][19]. Night Tourism Industry Development Strategies - Developing night tourism is seen as an effective way to achieve high-quality and connotative development in the tourism industry. It can promote structural reforms and upgrades in tourism supply, enhance the overall utilization of tourism resources, and improve the tourist experience [20].

Group 1 - The tourism along the "Silk Road" is experiencing a peak season, particularly in popular destinations like Dunhuang, Gansu [1] - Dunhuang transforms into a "city that never sleeps" as the evening sets in, attracting a large influx of visitors after a day of high temperatures [1] - The ancient city showcases renewed vitality at night, with crowds continuing to explore and engage in activities throughout the streets [1]