夜间文旅体验

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83天,潍坊凤溪地万物集夜市总营业额突破5320万元
Qi Lu Wan Bao Wang· 2025-08-22 15:39
Core Insights - The 2025 Fourth Fengxidi Wanwuji Night Market successfully concluded on August 17, after 83 days, significantly enhancing the "night economy" in Weifang and creating a vibrant new brand for the night market [1] Group 1: Event Overview - The night market featured 262 stalls and created 832 job opportunities, with operational data surpassing previous years [2] - The total foot traffic reached 2.97 million, averaging 42,000 visitors per day, which is a 75% increase compared to the previous year [2] - The total revenue exceeded 53.2 million yuan, with an average daily revenue of 720,000 yuan, marking a 26% increase from the previous year [2] Group 2: Highlights and Engagement - The peak day for foot traffic was May 31, with 98,000 visitors, while June 1 recorded the highest single-day revenue of 890,000 yuan [2] - The event generated significant online engagement, with over 65 million views on Douyin and more than 200 million clicks on related topics across platforms, indicating a positive public response [2]