大国栋梁哈工大威海深度研学6日营

Search documents
研学游进入转型期,行业机构如何应对
Qi Lu Wan Bao· 2025-06-30 21:19
Group 1 - The local summer camp market is experiencing a decline, while parent-child travel products are seeing significant growth [2] - Orders for summer camps have decreased compared to the same period last year, with many customers shifting to parent-child tours [2][3] - The overall GMV for parent-child travel is expected to exceed 1 billion yuan in 2025, reflecting a 20% increase year-on-year [2] Group 2 - The decline in summer camp orders is attributed to the impact of fluctuations in the education and training industry [3] - Companies are expanding their customer base by opening more stores and attracting orders from outside the province [3] - New travel products, such as the "Big Country Pillar" program, have been launched, achieving over 150 million yuan in revenue from more than 200 sales [5] Group 3 - The industry is entering a "淘汰赛" (elimination competition) phase, where product quality and talent are critical competitive factors [4][5] - The importance of qualified instructors is emphasized, as they significantly influence the effectiveness of the courses and customer purchasing decisions [5]