Core Insights - The article highlights the efforts of the Jinan East Road Branch of China Construction Bank (CCB) in providing convenient financial services to tobacco merchants in the mountainous areas of Jinan, addressing the challenges posed by the sparse distribution of financial outlets [1][2] Group 1: Service Initiatives - CCB employees actively engaged in delivering financial services by carrying mobile devices to remote villages, overcoming geographical barriers to ensure accessibility for local merchants [1] - The initiative included the provision of online payment setup, electronic transfers, and personal pension account openings through mobile terminals and smart devices [1] - A big data credit assessment system was introduced to match merchants with appropriate credit support, alleviating their operational funding pressures [1] Group 2: Impact on Merchants - Merchants reported significant improvements in financial management, with one merchant expressing satisfaction over the ease of accessing financial services via mobile technology [1] - The initiative not only addressed immediate financial service needs but also established a deeper connection between CCB and the local community [1] Group 3: Future Plans - CCB plans to continue its outreach efforts, aiming to extend quality financial services to more mountainous communities and merchants, reinforcing its commitment to serving the public [2]