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高峰期日均游客10万+,瘦西湖“船娘”上市跟不跟?
阿尔法工场研究院· 2025-09-30 07:18
Core Viewpoint - The article discusses the upcoming IPO of Jiangsu Shouxihu Cultural Tourism Co., Ltd., highlighting its rapid revenue growth, reliance on local tourism, and the challenges posed by visitor capacity limits in scenic areas [4][5][12]. Revenue Growth and Limitations - The company has experienced a compound annual growth rate (CAGR) of approximately 89% in total revenue from 2022 to 2024, primarily driven by its water-based sightseeing services [7][8]. - Despite the growth, the revenue is largely dependent on local visitors, with a theoretical cap on the number of tourists that can be accommodated at the Shouxihu scenic area [12][13]. Business Diversification Strategies - To overcome regional dependency, the company is pursuing diversification through new business initiatives and a light asset strategy, aiming to expand its market reach [3][19]. - The introduction of "cruise +" value-added services has significantly contributed to revenue, with a CAGR of about 181.8% from 2022 to 2024 [22]. Key Business Segments - The main business segments include water sightseeing services, value-added services, and management services, with water sightseeing accounting for over 85% of total revenue [6][8]. - The flagship brand, "Shouxihu Boat Girls," has become a recognized tourist attraction, contributing to the company's income by serving over 830,000 visitors [9][10]. Seasonal and External Influences - The company's revenue is subject to seasonal fluctuations, with peak income periods during holidays and weekends, which may affect overall financial performance [23][24]. - External factors such as pandemics and climate events can also impact revenue stability, necessitating careful financial management [25]. Future Expansion Plans - The company plans to expand its operations by developing new water tourism routes and collaborating with other scenic areas along the Grand Canal to enhance brand and management output [26].