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CPE源峰向汉堡王中国注入3.5亿美元并控股约83%
Bei Jing Shang Bao· 2025-11-10 13:24
Group 1 - CPE Yuanfeng announced a strategic partnership with Burger King, owned by Restaurant Brands International (RBI), to establish a joint venture named "Burger King China" [1] - CPE Yuanfeng will inject an initial capital of $350 million into Burger King China to support restaurant expansion, marketing, menu innovation, and operational improvements [1] - Following the transaction, CPE Yuanfeng will hold approximately 83% of Burger King China, while RBI will retain about 17% [1] Group 2 - A 20-year master development agreement will be signed, granting Burger King China exclusive rights to develop the Burger King brand in China [1] - The plan aims to expand the number of Burger King locations in China from approximately 1,250 to over 4,000 by 2035, with a focus on sustainable same-store growth [1] - CPE Yuanfeng will enhance Burger King China's operations through product upgrades, brand marketing, store expansion, online channel restructuring, digital system development, and financial optimization [1][2]