Investment Rating - The report assigns a neutral rating to the company, down from a previous buy rating [3][7][14]. Core Insights - The company is well-positioned to benefit from the growth trend in the AIGC industry, with 67% of its 2024 revenue coming from video creative products, primarily AI-enabled Filmora and Virbo [3][14]. - Revenue is expected to recover in 2025 with a projected year-on-year growth of 15%, following a decline of 3% in 2024 due to a strategic shift from PC to mobile [4][12]. - The company has launched an upgraded AI video model, Tianmu 2.0, which enhances video quality and production efficiency, further solidifying its position in the content generation sector [5][12]. Revenue and Profitability Outlook - The company anticipates a return to revenue growth in 2025, driven by new application launches and user growth, despite high marketing expenses expected to remain at 53% [4][12]. - The net profit margin is projected to turn positive at 3.7% in 2025, benefiting from operational leverage and improved efficiency from AI integration [13][14]. Valuation and Financial Metrics - The target price has been adjusted from RMB 72.00 to RMB 70.00, reflecting a new DCF valuation that corresponds to a 7.8x EV/Sales for 2025E [6][34]. - The company's current stock price of RMB 68.47 implies a valuation slightly above its historical average of 7.1x EV/Sales [6][36]. - Revenue forecasts for 2025-2027 have been reduced by 7-15%, primarily due to the weak revenue performance in 2024 [6][32]. Market Position and Competitive Landscape - The company faces increasing competition from emerging AI-native startups and established players like CapCut, which may limit its short-term profit upside [14][12]. - The report highlights the importance of maintaining a competitive edge through continuous product upgrades and effective marketing strategies to attract a broader consumer base [4][14].

Group 1: Product Development and Innovation - The company launched the Wankang Tianmu 2.0 model in April 2025, in collaboration with Huawei Cloud, focusing on audio and video applications [2][3] - Wankang Tianmu 2.0 achieved over 90% performance improvement compared to version 1.0, enhancing capabilities in professional-level shooting design and multi-layered audio effects [3] - The product ecosystem includes a public beta for professional creators and an upcoming mobile app for general users, aiming to democratize AI video creation [3][4] Group 2: AI Technology Strategy - The company embraces AIGC (AI-Generated Content) and aims to lower content creation barriers, fostering a creator economy [4][5] - It maintains an open approach to integrating cutting-edge AI technologies and optimizing its multimedia models based on user feedback [4][5] Group 3: Global Operations and Market Expansion - The company operates in over 200 countries, with subsidiaries in key markets like North America, Japan, and Singapore [6][7] - It focuses on localized marketing strategies to cater to diverse regional demands, enhancing brand recognition and sales in non-English markets [7] Group 4: Marketing and Financial Performance - Marketing expenses increased due to investments in mobile and cloud AI applications, with social media exposure rising over 70% year-on-year [8][9] - In Q1 2025, sales expenses decreased by approximately 9% compared to Q4 2024, while revenue grew by 6.06% year-on-year [8][9] Group 5: Geopolitical Risks and Business Resilience - The company’s digital creative software sales are primarily online, minimizing the impact of geopolitical risks associated with physical goods [10] - It continues to strengthen its global business layout and localization strategies to ensure sustainable growth [10]

证监会拟进一步优化证券公司分类评价制度 证监会就《证券公司分类评价规定（修订草案征求意见稿）》公开征求意见。此次修订重点修改完善四 方面内容。包括：突出促进证券公司功能发挥的导向，完善评价框架；适当整合、优化业务发展指标， 引导行业机构聚焦高质量发展，支持中小机构差异化发展、特色化经营等。 跨境支付通上线 全国首笔业务落地深圳 重要的消息有哪些 财政部：1—5月全国一般公共预算收入96623亿元 同比下降0.3% 财政部数据显示，1—5月，全国一般公共预算收入96623亿元，同比下降0.3%。其中，全国税收收入 79156亿元，同比下降1.6%；非税收入17467亿元，同比增长6.2%。分中央和地方看，中央一般公共预 算收入41486亿元，同比下降3%；地方一般公共预算本级收入55137亿元，同比增长1.9%。 6月22日，跨境支付通正式上线，标志着内地与香港快速支付系统已实现互联互通，今后两地居民可实 时办理跨境汇款。当日，全国首笔跨境支付通内地居民南向、港人北向汇款业务落地深圳。业内人士对 智通财经记者表示，跨境支付通上线有助于提升人民币在跨境零售场景中的使用便利度，进一步推动人 民币国际化进程。从技术角 ...

Group 1: Economic Indicators - The Ministry of Finance reported that from January to May, the national general public budget revenue was 96,623 billion yuan, a year-on-year decrease of 0.3% [2] - Tax revenue was 79,156 billion yuan, down 1.6% year-on-year, while non-tax revenue increased by 6.2% to 17,467 billion yuan [2] - Central government budget revenue was 41,486 billion yuan, a decline of 3% year-on-year, while local government budget revenue increased by 1.9% to 55,137 billion yuan [2] Group 2: Regulatory Developments - The China Securities Regulatory Commission (CSRC) is seeking public opinion on the revised draft of the Securities Company Classification Evaluation Regulations, focusing on enhancing the evaluation framework and promoting high-quality development [3] - New guidelines for designated trading business by the Shanghai Stock Exchange will take effect, requiring brokers to process investor requests for unbinding designated trading on the same day without delay [5] Group 3: Industry Innovations - The National Medical Products Administration has approved measures to support the innovation of high-end medical devices, including optimizing special approval processes and enhancing post-market supervision [6] - The launch of the Cross-Border Payment Platform facilitates real-time cross-border remittances between residents of mainland China and Hong Kong, promoting the internationalization of the renminbi [4] Group 4: Corporate News - Shaoyang Hydraulic is planning a major asset restructuring and will be suspended from trading starting June 23 [7] - ST Hetai will have its delisting risk warning and other risk warnings lifted starting June 24 [7] - Xinhong Optoelectronics plans to transfer 100% equity of its wholly-owned subsidiary to Luxshare Precision [8] - Osai Kang's subsidiary has obtained a drug registration certificate for Methotrexate injection [8] - Tianrong Tianyu's shareholder plans to reduce their stake by no more than 3% [9] Group 5: Market Insights - Galaxy Securities emphasizes investment opportunities in the food and beverage sector, particularly in new categories and channels, predicting slow recovery in traditional food and beverage markets [15] - CITIC Securities highlights the growth of domestic beauty and personal care brands, suggesting that local brands are gaining market share and moving towards high-end markets [16]