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首批49个农业品牌及主体获品牌商标授权 “天府粮仓”品牌产品集体走向全球市场
Si Chuan Ri Bao· 2025-07-09 07:11
Core Viewpoint - The "Tianfu Grain Warehouse" brand effect has significantly increased demand for lemon orders from Anyue County, Sichuan, following the successful authorization of the brand for the first batch of agricultural products [1] Group 1: Brand Authorization and Impact - Sichuan has released a list of 49 agricultural brands and entities that have received the "Tianfu Grain Warehouse" brand trademark authorization, including 8 regional public brands, 11 enterprise brands, and 30 product brands [1][2] - The selection of these brands was based on the "Tianfu Grain Warehouse" provincial public brand identification management measures, from a pool of 200 premium brands [2] - Authorized brands must meet several criteria, such as having their main raw material sourced from within Sichuan and passing product quality inspections in the past three years [2] Group 2: Market Expansion and Brand Promotion - The "Tianfu Grain Warehouse" brand is expected to enhance market trust and support products from Sichuan in reaching broader markets [2] - Companies like Nanchong Haochong Food Technology Co., Ltd. and Chengdu Tianfu Source Brand Marketing Planning Co., Ltd. are actively promoting their products in major cities like Guangzhou, Hangzhou, Beijing, and Shanghai [2] - The Sichuan Provincial Department of Agriculture and Rural Affairs aims to establish a robust brand operation management mechanism to promote the "Tianfu Grain Warehouse" brand globally [4] Group 3: Future Development Plans - The focus will be on cultivating the "Tianfu Grain Warehouse" provincial public brand, with an emphasis on key agricultural sectors such as grains, livestock, vegetables, fruits, and aquatic products [4] - Companies are encouraged to enhance the cultural connotations of their agricultural products, leveraging historical narratives to increase market visibility [4] - Sichuan plans to strengthen brand marketing efforts by deeply exploring the agricultural culture of the "Land of Abundance" and enhancing the cultural depth of the brand [4]