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首批49个农业品牌及主体获品牌商标授权 “天府粮仓”品牌产品集体走向全球市场
Si Chuan Ri Bao· 2025-07-09 07:11
Core Viewpoint - The "Tianfu Grain Warehouse" brand effect has significantly increased demand for lemon orders from Anyue County, Sichuan, following the successful authorization of the brand for the first batch of agricultural products [1] Group 1: Brand Authorization and Impact - Sichuan has released a list of 49 agricultural brands and entities that have received the "Tianfu Grain Warehouse" brand trademark authorization, including 8 regional public brands, 11 enterprise brands, and 30 product brands [1][2] - The selection of these brands was based on the "Tianfu Grain Warehouse" provincial public brand identification management measures, from a pool of 200 premium brands [2] - Authorized brands must meet several criteria, such as having their main raw material sourced from within Sichuan and passing product quality inspections in the past three years [2] Group 2: Market Expansion and Brand Promotion - The "Tianfu Grain Warehouse" brand is expected to enhance market trust and support products from Sichuan in reaching broader markets [2] - Companies like Nanchong Haochong Food Technology Co., Ltd. and Chengdu Tianfu Source Brand Marketing Planning Co., Ltd. are actively promoting their products in major cities like Guangzhou, Hangzhou, Beijing, and Shanghai [2] - The Sichuan Provincial Department of Agriculture and Rural Affairs aims to establish a robust brand operation management mechanism to promote the "Tianfu Grain Warehouse" brand globally [4] Group 3: Future Development Plans - The focus will be on cultivating the "Tianfu Grain Warehouse" provincial public brand, with an emphasis on key agricultural sectors such as grains, livestock, vegetables, fruits, and aquatic products [4] - Companies are encouraged to enhance the cultural connotations of their agricultural products, leveraging historical narratives to increase market visibility [4] - Sichuan plans to strengthen brand marketing efforts by deeply exploring the agricultural culture of the "Land of Abundance" and enhancing the cultural depth of the brand [4]
近两千家中外茶企参展 第十四届四川国际茶业博览会在成都举行
Xin Hua Cai Jing· 2025-05-10 12:01
Group 1: Event Overview - The 14th Sichuan International Tea Expo opened on May 9 in Chengdu, featuring six themed pavilions covering nearly 70,000 square meters with participation from nearly 2,000 tea enterprises from over 20 provinces in China and countries like Italy, Nepal, Sri Lanka, and Bhutan [1][2] - The expo showcased over 100,000 selected products, including six major tea categories, new tea beverages, tea utensils, packaging machinery, and tea spaces [1] Group 2: Industry Development - The theme of the expo is "Refined Sichuan Tea, Shared with the World," highlighting the establishment of a strong industrial chain for refined tea processing, with awards given to key enterprises and top counties in Sichuan's tea industry [1][2] - Sichuan is a major tea-producing province, accounting for over 10% of the national tea garden area and production, with significant advancements in quality improvement, brand building, and standardized production [2] Group 3: Innovations and Trends - The expo introduced a chain enterprise pavilion for the first time, featuring major companies like Zhuyeqing, Chuancha Group, and Chuanhong Group, showcasing technological research and product innovation [2] - New beverage brands from traditional enterprises were launched, injecting new vitality into the Sichuan tea industry, while international buyers and cross-border e-commerce representatives showed interest in the exhibits [2] Group 4: Additional Activities - The tea expo will continue until May 12, offering shopping, tea tasting, and over 60 tea-related activities [3]
第十四届四川茶博会在成都开幕
Zhong Guo Jing Ji Wang· 2025-05-09 10:29
Group 1 - The 14th Sichuan International Tea Expo opened in Chengdu with the theme "Refined Sichuan Tea, Shared by the World" [1] - The expo features six major theme halls covering nearly 70,000 square meters, with participation from nearly 2,000 tea enterprises from over 20 provinces and regions, including international exhibitors from Italy, India, Nepal, Sri Lanka, and Bhutan [1][2] - The event showcases over 100,000 selected products, including six major tea categories, new tea beverages, tea utensils, packaging machinery, and tea spaces [1] Group 2 - The expo highlights Sichuan tea with participation from 11 major tea-producing cities and over 30 advantageous counties, featuring regional brands such as Tianfu Longya, Mengding Mountain Tea, and Emei Mountain Tea [2] - A new "Chain Master Enterprise Pavilion" was established to promote deep integration of the industry chain, showcasing innovations from leading companies like Zhuyeqing and Chuancha Group [2] - The event aims to enhance the standardization and high-end branding of Sichuan tea, positioning it as a core engine for high-quality development [2] Group 3 - The Chengdu theme pavilion focuses on showcasing local tea varieties and cultural elements, including geographical indication products and cross-border new products like fruit-flavored tea and tea beer [5] - Nine local governments, including Chongqing and Hunan, organized groups to participate, alongside international teas from Nepal, Sri Lanka, and Bhutan [7] - The "Tea Instrument Aesthetics Pavilion" displayed thousands of tea utensils and related products, creating a shopping platform for tea culture [7] Group 4 - The expo will run until May 12, featuring over 60 events, including forums on digital empowerment in the tea industry and quality health discussions [8]