Core Insights - The case study from Arxan City, titled "Activating Ice and Snow Cultural Genes to Create a Fairy Tale New World," was selected as an "Innovative Case for Ice and Snow Tourism 2026" at the Ice and Snow Tourism Development Conference hosted by the China Tourism Research Institute [1] - The selection aims to promote high-quality development in ice and snow tourism by implementing the development philosophy that "ice and snow can also be gold and silver mountains" [1] Group 1 - Arxan has adopted a systematic innovation approach through "integration of ancient and modern, all-region linkage, business model fusion, and brand empowerment," deeply exploring cultural connotations such as forest customs, border culture, and hot springs [1] - The "Cultural Heritage Driven, Industry Integration Support" model developed by Arxan provides a reference for similar regions to address homogenization competition and promote regional development [1] Group 2 - To overcome the bottleneck of single winter tourism content, Arxan has established a comprehensive ice and snow experience network led by "one major theme, ten core products, and five premium routes," covering diverse experiences such as ice and snow Nadam, natural hot springs, extreme cold drifting, and rime photography [1] - The local government is promoting a four-season operation model to transition tourism from "one season shining" to "year-round operation" and is collaborating with Russia and Mongolia to create an "Ice and Snow International Corridor" to facilitate mutual tourism flow and interconnected routes [1] Group 3 - Arxan focuses on "customer-centric" services, improving transportation, guiding, and complaint response mechanisms, and leveraging smart operations to standardize services [2] - The goal is to achieve a cultural tourism service objective of "being able to receive and retain customers," providing a new path for resource-based cities in northern China to transform through the ice and snow economy [2]