Core Viewpoint - The winter tourism industry in Hulunbuir, Inner Mongolia, is thriving, transforming the region's economy and lifestyle, with significant increases in tourist numbers and local income during the winter season [1][4][8]. Group 1: Winter Tourism Growth - The Ice and Snow Nadam Festival in Hulunbuir attracted approximately 600,000 visitors and generated a total expenditure of 170 million yuan during its event period from December 20 to 24, 2025 [1]. - The "Cold Extreme Village" in Genhe City successfully draws tens of thousands of tourists each winter, showcasing unique experiences such as "water splashing into ice" and traditional winter activities [2][4]. - A single-day peak visitor flow of over 60,000 was recorded during an offline ice and snow food carnival, significantly boosting related consumption [4]. Group 2: Economic Impact on Locals - Local residents have shifted from traditional livestock farming to becoming "ice and snow service providers," with some earning tens of thousands of yuan from winter tourism activities [4]. - Over 300 local households are now engaged in winter tourism, transforming the winter season from a "production off-season" to a "peak income season" [8]. - The winter tourism boom has led to the creation of a comprehensive industry chain, including testing, maintenance, and logistics for over 50 car companies, generating several hundred million yuan in output value [7]. Group 3: Youth Engagement and Future Prospects - The growth of the ice and snow economy has attracted many young people back to their hometowns, changing their career choices and contributing to local vitality [8]. - The past five years have seen a rapid increase in winter tourism reception and income, providing job opportunities for thousands and altering the prospects for local youth [8].

当夏季的浓绿从呼伦贝尔草原悄然褪去，辽阔的大地被皑皑白雪温柔覆盖，蜿蜒如银链的莫尔格勒河在 冰层下静静呼吸，陈巴尔虎旗的冬天便以这般壮阔而又炽烈的姿态，向世人徐徐铺展一幅动人的画卷。 这片素有"天鹅故乡"美誉的草原，静卧于世界四大草原之一的呼伦贝尔大草原最美丽的腹地，既拥有世 界级的草原生态系统，也积淀着源远流长、生生不息的游牧文化。 （来源：内蒙古日报） 转自：内蒙古日报 近年来，陈巴尔虎旗秉持"以文塑旅、以旅彰文"的发展理念，深耕生态与文化双重优势，推动牧文旅产 业从资源导向向品质导向深刻转型，走出一条生态价值与经济价值同步提升、自然韵律与人文精神和谐 共鸣的牧文旅融合发展之路。 生态筑基：守护绿色发展核心竞争力 生态，是陈巴尔虎旗最厚重的底色和最宝贵的财富。全旗71%的土地被1.23万平方公里天然草甸草原所 覆盖，"天下第一曲水"莫尔格勒河如蓝色哈达般蜿蜒其间，与317个湖泊、206.7公里边境线共同勾勒 出"草原—河湖—湿地"交织的独特景观。通过多年不懈的生态保护与修复，草原综合植被盖度稳定保持 在75%以上。这份"蓝天碧草、牛羊成群"的原生态风貌，构成了牧文旅产业发展的核心竞争力，吸引着 各地游客前 ...

本报兴安1月8日电 （记者 高敏娜）1月5日，在中国旅游研究院主办的2026冰雪旅游发展大会上，兴安 盟阿尔山市的"激活冰雪文化基因 创造童话新世界"案例，入选"2026年冰雪旅游创新案例"。该评选旨 在践行"冰天雪地也是金山银山"发展理念，推广典型经验，助力冰雪旅游高质量发展。 近年来，阿尔山通过"古今交融、全域联动、业态融合、品牌赋能"系统化创新，深入挖掘林俗、边境、 温泉等文化内涵，构建"冰雪文化+"融合发展新格局。中国旅游研究院(文化和旅游部数据中心)研究员 韩元军指出，阿尔山形成的"文化传承驱动、产业融合支撑"模式，为相似地区破解同质化竞争、推动区 域发展提供了可借鉴的"阿尔山方案"。 为突破冬季旅游内容单一的瓶颈，目前阿尔山构建起"一大主题引领、十大核心产品支撑、五大精品线 路串联"的全域冰雪体验网络，涵盖冰雪那达慕、天然温泉、极寒漂流、雾凇打卡等多维体验。同时， 当地通过四季运营模式，推动旅游从"一季独秀"向"全年无休"转型，并携手俄罗斯、蒙古国等国家打 造"冰雪国际走廊"，促进客源互通与线路互联。 阿尔山还以"宠客"服务为内核，完善交通、导览、投诉响应机制，依托智慧运维推动服务标准化，致力 于 ...

Group 1 - The core viewpoint of the articles highlights the booming ice and snow economy in China, driven by a comprehensive industrial chain and supportive government policies [1][2][3] - The scale of China's ice and snow industry is projected to grow from 364.7 billion yuan in 2016 to 980 billion yuan by 2024, with an average annual growth rate of 21.09%, and is expected to exceed 1 trillion yuan by 2025 [1] - The participation in ice and snow sports and related consumption is anticipated to exceed 187.5 billion yuan during the 2024-2025 season, representing a growth of over 25% compared to the previous season [1] Group 2 - The shift in China's consumption structure from goods to a balanced focus on both goods and services is evident, with service consumption playing a crucial role in economic and livelihood connections [2] - Innovative practices, such as the "snow holiday" initiative in regions like Jilin and Xinjiang, aim to leverage local ice and snow resources to enhance consumption vitality [2] - The integration of diverse ice and snow experiences, such as combining winter sports with summer activities, is being explored to ensure year-round engagement and economic growth [2][3]

Group 1 - The core viewpoint of the articles highlights the booming ice and snow economy in China, driven by various innovative projects and a growing consumer base [1][2][3] - The ice and snow industry in China has seen significant growth, with its scale increasing from 364.7 billion yuan in 2016 to 980 billion yuan in 2024, reflecting an annual growth rate of 21.09% [1] - The 2024-2025 ice and snow season is expected to generate over 187.5 billion yuan in consumer spending, marking a more than 25% increase compared to the previous season [1] - The number of participants in ice and snow tourism has consistently exceeded 300 million for three consecutive seasons, with 4.3 billion visits and 524.7 billion yuan in revenue projected for the 2023-2024 season [1] Group 2 - Government policies play a crucial role in the development of the ice and snow economy, with various initiatives aimed at enhancing service consumption and promoting local resources [2] - The shift in consumer behavior from goods to services is evident, with traditional practices being transformed into profitable ventures, such as the conversion of traditional wooden houses into popular guesthouses in Alashan [2] - The 2025 Central Economic Work Conference emphasized the need to unleash the potential of service consumption, particularly in regions rich in ice and snow resources [2] - Innovative practices, such as "snow holidays" for students in regions like Jilin and Xinjiang, demonstrate a tailored approach to leveraging local advantages [2] Group 3 - Successful examples of integrating ice and snow activities with year-round tourism, such as the Changbai Mountain and Pingxue Ski Resort, showcase the potential for diverse consumer experiences [3] - The emergence of "ice and snow+" business models reflects a growing trend towards personalized and varied consumption scenarios [3] - Collaboration between effective market strategies and proactive government policies is essential for maximizing the potential of the ice and snow economy [3] - New services, such as "ski equipment convenience travel" on the Beijing-Zhangjiakou high-speed railway, enhance accessibility and convenience for consumers [3]

Core Insights - The ice and snow economy in China is experiencing significant growth, with the industry scale projected to exceed 1 trillion yuan by 2025, up from 364.7 billion yuan in 2016, reflecting an annual growth rate of 21.09% [2][3] Group 1: Industry Growth and Trends - The ice and snow industry in China is expected to grow from 3.647 trillion yuan in 2016 to 9.8 trillion yuan by 2024, with a projected consumer spending of over 187.5 billion yuan during the 2024-2025 ice and snow season, marking a growth of over 25% compared to the previous season [2] - The number of participants in ice and snow tourism has consistently exceeded 300 million for three consecutive seasons, with the 2023-2024 season seeing 430 million participants and generating 524.7 billion yuan in revenue [2] Group 2: Policy Support and Economic Transition - The development of the ice and snow economy is supported by various government policies aimed at enhancing service consumption and promoting economic growth, as highlighted in recent central economic meetings and government reports [3] - The shift in consumer behavior from goods to services is evident, with traditional practices being adapted for modern tourism, such as the transformation of traditional wooden houses into unique accommodations in areas like Altay [3] Group 3: Innovative Practices and Regional Strategies - Successful regional strategies include the implementation of "snow holidays" for students in areas like Jilin and Xinjiang, which aim to leverage local ice and snow resources effectively [4] - The example of Changbai Mountain and Pingxue Ski Resort illustrates the potential for year-round tourism by offering diverse activities across seasons, enhancing the economic viability of the region [4] Group 4: Market Dynamics and Consumer Experience - The integration of ice and snow activities with other sectors, such as transportation, is crucial for enhancing consumer experience, as demonstrated by the introduction of convenient services for ski equipment transport on high-speed trains [5] - The diversification of consumption scenarios in the ice and snow sector reflects a growing trend towards personalized and varied experiences, driven by both market demand and supportive government initiatives [5]

Group 1 - The core event of the FIS Snowboard Parallel World Cup was successfully held at Meilin Valley Ski Resort, attracting 121 top athletes from 18 countries, resulting in the awarding of 4 gold medals [1] - The Meilin Valley Ski Resort has received positive feedback for its professional course planning and high-quality artificial snow, with praise from international teams [1] - The venue is set to host additional high-level competitions, including the National Alpine Skiing Championships and the Inner Mongolia Autonomous Region's 16th Sports Games, contributing to the development of a "snow sports event matrix" in the region [1] Group 2 - The Karaqin Banner is leveraging its unique ice and snow resources to accelerate high-quality development through an "ice and snow+" integration strategy, enhancing its brand influence by hosting top-tier events [2] - The region has successfully created a "national-level ski tourism resort" and has been recognized in national ice and snow tourism routes, showcasing its capabilities at the 2025 International Winter Sports Expo [2] - Karaqin Banner has developed a diversified ice and snow industry system that integrates "snow, ice, and water," enhancing the appeal of winter tourism [2] Group 3 - The Ma'anshan Ice Sports Center has expanded its offerings beyond competitive sports, optimizing space for professional tracks, public entertainment, and family interaction, thus increasing participation in ice sports [3] - The center has introduced innovative products combining ice teaching and fun competitions, catering to various groups including professional athletes and families [3] - The collaborative development of three major centers is promoting a multi-faceted ice and snow industry, creating a comprehensive network for ice sports and leisure that serves the entire community year-round [3]

产品供给是塑造竞争力的"软实力"。当前，"滑雪+赏景"模式仍占主流，产品同质化逐渐显现。新 疆的真正优势，在于其深厚的历史文化与多元的民族风情。开发"雪地古城探秘""冰雪那达慕""民族手 工艺冰雪工坊"等融合型产品，推动游客从"滑冰雪"转向"品文化"，是实现从"滑雪目的地"向"冰雪文化 体验地"升级的关键。 构建"冰雪+"融合发展的产业生态，则是实现长远发展的根本。冰雪运动不应仅限于旅游体验，而 应借"雪假"推动冰雪运动进校园、建立青少年冰雪技能等级体系、举办常态化赛事活动，让冰雪文化扎 根成长。同时，可积极培育冰雪装备研发、本地制造、维护服务等配套产业，拓展冰雪培训、赛事运 营、康养休闲等衍生业态。只有形成"运动普及—人才培养—装备支撑—赛事引领—消费升级"的良性循 环，冰雪经济才能真正成为更具韧性和带动力的支柱产业。 从更宏观的视角来看，"雪假"不仅有助于增加短期的旅游热度，更是区域经济结构优化升级的有力 杠杆，直接带动了服务业链条的延伸，滑雪装备租赁、教练培训、冰雪主题文创、民俗体验等新业态不 断涌现。长远来看，还有助于新疆逐步构建多元化的现代产业体系，推动经济发展从"资源依赖"向"动 能创新"转变。 ...