本报兴安1月8日电 （记者 高敏娜）1月5日，在中国旅游研究院主办的2026冰雪旅游发展大会上，兴安 盟阿尔山市的"激活冰雪文化基因 创造童话新世界"案例，入选"2026年冰雪旅游创新案例"。该评选旨 在践行"冰天雪地也是金山银山"发展理念，推广典型经验，助力冰雪旅游高质量发展。 近年来，阿尔山通过"古今交融、全域联动、业态融合、品牌赋能"系统化创新，深入挖掘林俗、边境、 温泉等文化内涵，构建"冰雪文化+"融合发展新格局。中国旅游研究院(文化和旅游部数据中心)研究员 韩元军指出，阿尔山形成的"文化传承驱动、产业融合支撑"模式，为相似地区破解同质化竞争、推动区 域发展提供了可借鉴的"阿尔山方案"。 为突破冬季旅游内容单一的瓶颈，目前阿尔山构建起"一大主题引领、十大核心产品支撑、五大精品线 路串联"的全域冰雪体验网络，涵盖冰雪那达慕、天然温泉、极寒漂流、雾凇打卡等多维体验。同时， 当地通过四季运营模式，推动旅游从"一季独秀"向"全年无休"转型，并携手俄罗斯、蒙古国等国家打 造"冰雪国际走廊"，促进客源互通与线路互联。 阿尔山还以"宠客"服务为内核，完善交通、导览、投诉响应机制，依托智慧运维推动服务标准化，致力 于 ...

Group 1 - The core viewpoint of the articles highlights the booming ice and snow economy in China, driven by a comprehensive industrial chain and supportive government policies [1][2][3] - The scale of China's ice and snow industry is projected to grow from 364.7 billion yuan in 2016 to 980 billion yuan by 2024, with an average annual growth rate of 21.09%, and is expected to exceed 1 trillion yuan by 2025 [1] - The participation in ice and snow sports and related consumption is anticipated to exceed 187.5 billion yuan during the 2024-2025 season, representing a growth of over 25% compared to the previous season [1] Group 2 - The shift in China's consumption structure from goods to a balanced focus on both goods and services is evident, with service consumption playing a crucial role in economic and livelihood connections [2] - Innovative practices, such as the "snow holiday" initiative in regions like Jilin and Xinjiang, aim to leverage local ice and snow resources to enhance consumption vitality [2] - The integration of diverse ice and snow experiences, such as combining winter sports with summer activities, is being explored to ensure year-round engagement and economic growth [2][3]

冰雪经济蓬勃发展，政策的东风不可或缺。从《关于以冰雪运动高质量发展激发冰雪经济活力的若干意 见》到《提振消费专项行动方案》，从2024年中央经济工作会议到2025年《政府工作报告》，冰雪这 个"热词"不断出现在公众视野中，一系列政策举措为冰雪经济发展提供了重要指引。 黑龙江哈尔滨冰雪大世界今年再度升级园区"网红担当"——超级冰滑梯，最长滑道达521米；新疆阿勒 泰依托"人类滑雪起源地"IP，串联起古老毛皮滑雪与现代度假业态；内蒙古呼伦贝尔利用草原冰雪资 源，推出冰雪那达慕等项目；河北张家口打造"滑雪+温泉""滑雪+研学"复合型线路……这个冬天，冰雪 消费活力四射，"冷资源"持续迸发"热效应"。 在冰雪消费热的背后，一条完善的冰雪经济产业链正在逐步形成。《中国冰雪经济发展报告（2025）》 日前发布。数据显示，2016至2024年间，我国冰雪产业规模从3647亿元跃升至9800亿元，年均增幅达到 21.09%，预计2025年将突破万亿元大关。2024—2025冰雪季，居民参与冰雪运动项目及由此带动的消 费规模超1875亿元，较上一冰雪季增长超25%。我国冰雪旅游人次已连续三个冰雪季实现了超过3亿人 次的市场规模 ...

Core Insights - The ice and snow economy in China is experiencing significant growth, with the industry scale projected to exceed 1 trillion yuan by 2025, up from 364.7 billion yuan in 2016, reflecting an annual growth rate of 21.09% [2][3] Group 1: Industry Growth and Trends - The ice and snow industry in China is expected to grow from 3.647 trillion yuan in 2016 to 9.8 trillion yuan by 2024, with a projected consumer spending of over 187.5 billion yuan during the 2024-2025 ice and snow season, marking a growth of over 25% compared to the previous season [2] - The number of participants in ice and snow tourism has consistently exceeded 300 million for three consecutive seasons, with the 2023-2024 season seeing 430 million participants and generating 524.7 billion yuan in revenue [2] Group 2: Policy Support and Economic Transition - The development of the ice and snow economy is supported by various government policies aimed at enhancing service consumption and promoting economic growth, as highlighted in recent central economic meetings and government reports [3] - The shift in consumer behavior from goods to services is evident, with traditional practices being adapted for modern tourism, such as the transformation of traditional wooden houses into unique accommodations in areas like Altay [3] Group 3: Innovative Practices and Regional Strategies - Successful regional strategies include the implementation of "snow holidays" for students in areas like Jilin and Xinjiang, which aim to leverage local ice and snow resources effectively [4] - The example of Changbai Mountain and Pingxue Ski Resort illustrates the potential for year-round tourism by offering diverse activities across seasons, enhancing the economic viability of the region [4] Group 4: Market Dynamics and Consumer Experience - The integration of ice and snow activities with other sectors, such as transportation, is crucial for enhancing consumer experience, as demonstrated by the introduction of convenient services for ski equipment transport on high-speed trains [5] - The diversification of consumption scenarios in the ice and snow sector reflects a growing trend towards personalized and varied experiences, driven by both market demand and supportive government initiatives [5]

Group 1 - The core event of the FIS Snowboard Parallel World Cup was successfully held at Meilin Valley Ski Resort, attracting 121 top athletes from 18 countries, resulting in the awarding of 4 gold medals [1] - The Meilin Valley Ski Resort has received positive feedback for its professional course planning and high-quality artificial snow, with praise from international teams [1] - The venue is set to host additional high-level competitions, including the National Alpine Skiing Championships and the Inner Mongolia Autonomous Region's 16th Sports Games, contributing to the development of a "snow sports event matrix" in the region [1] Group 2 - The Karaqin Banner is leveraging its unique ice and snow resources to accelerate high-quality development through an "ice and snow+" integration strategy, enhancing its brand influence by hosting top-tier events [2] - The region has successfully created a "national-level ski tourism resort" and has been recognized in national ice and snow tourism routes, showcasing its capabilities at the 2025 International Winter Sports Expo [2] - Karaqin Banner has developed a diversified ice and snow industry system that integrates "snow, ice, and water," enhancing the appeal of winter tourism [2] Group 3 - The Ma'anshan Ice Sports Center has expanded its offerings beyond competitive sports, optimizing space for professional tracks, public entertainment, and family interaction, thus increasing participation in ice sports [3] - The center has introduced innovative products combining ice teaching and fun competitions, catering to various groups including professional athletes and families [3] - The collaborative development of three major centers is promoting a multi-faceted ice and snow industry, creating a comprehensive network for ice sports and leisure that serves the entire community year-round [3]

产品供给是塑造竞争力的"软实力"。当前，"滑雪+赏景"模式仍占主流，产品同质化逐渐显现。新 疆的真正优势，在于其深厚的历史文化与多元的民族风情。开发"雪地古城探秘""冰雪那达慕""民族手 工艺冰雪工坊"等融合型产品，推动游客从"滑冰雪"转向"品文化"，是实现从"滑雪目的地"向"冰雪文化 体验地"升级的关键。 构建"冰雪+"融合发展的产业生态，则是实现长远发展的根本。冰雪运动不应仅限于旅游体验，而 应借"雪假"推动冰雪运动进校园、建立青少年冰雪技能等级体系、举办常态化赛事活动，让冰雪文化扎 根成长。同时，可积极培育冰雪装备研发、本地制造、维护服务等配套产业，拓展冰雪培训、赛事运 营、康养休闲等衍生业态。只有形成"运动普及—人才培养—装备支撑—赛事引领—消费升级"的良性循 环，冰雪经济才能真正成为更具韧性和带动力的支柱产业。 从更宏观的视角来看，"雪假"不仅有助于增加短期的旅游热度，更是区域经济结构优化升级的有力 杠杆，直接带动了服务业链条的延伸，滑雪装备租赁、教练培训、冰雪主题文创、民俗体验等新业态不 断涌现。长远来看，还有助于新疆逐步构建多元化的现代产业体系，推动经济发展从"资源依赖"向"动 能创新"转变。 ...