Core Insights - Lisheng Sports reported a revenue of 441 million yuan for 2024, marking an 8.77% year-on-year increase, with significant reductions in net losses [1] - The company's gross profit margin improved to 23.12%, up 1.23 percentage points from 2023, and net cash flow from operating activities surged by 1168.76% to 105 million yuan [1] - In Q1 2025, Lisheng Sports achieved a revenue of 108 million yuan, a 3.27% increase, with a gross profit margin rising to 30.08% [1] Group 1: Business Expansion and Partnerships - The company is actively exploring new opportunities through IP collaboration and full industry chain synergy, enhancing its sports event IP and establishing an event IP operation system [1] - Lisheng Sports has successfully introduced and operated several international events, including the FE Shanghai Station and TCR Asia, and has initiated new seasons for overseas events in the Middle East [1][2] - The original self-owned event IP, GTSC, has been upgraded to "China GT Supercar Championship," receiving official authorization from the China Automobile and Motorcycle Sports Federation [2] Group 2: Technological Innovation and Sustainable Development - The company is advancing sustainable development through technological empowerment, with innovations in electric racing and the successful debut of the Dongfeng Yipai eπ007 electric racing car [2] - Lisheng Sports has developed the "Tian Yuan" competition-grade autonomous driving system, which was effectively tested in the Zenith 1 autonomous vehicle racing event [2] - The Hainan International Circuit project has completed the track trial section, and the construction of a new energy vehicle experience center is ongoing, with plans for the E-TCR electric racing championship to launch in 2025 [2] Group 3: Strategic Collaborations - Lisheng Sports has signed a strategic cooperation framework agreement with Shicai Technology to collaborate on lottery business and brand promotion [3] - A strategic partnership with Menya Video aims to create a racing sports content ecosystem through IP incubation and event dissemination [3] - The company is focused on integrating industry resources and innovation to capture market opportunities and explore new growth points [3]