Core Points - The article discusses the transition of leadership in the live streaming industry from Xinba to his wife, Churui Xue, following Xinba's announcement to exit the industry due to health reasons [1][2] - Churui Xue's first live stream event after taking over was a promotional event that generated significant sales, with over 70,000 units sold and sales exceeding 500 million yuan [1] - The management transition includes the transfer of Xinba's personal account with 100 million followers to the company as an asset, officially appointing Churui Xue to lead Xinxuan Group [1] Group 1 - Xinba announced his departure from the live streaming industry on August 18 due to health reasons, with Churui Xue taking over management responsibilities [1] - During Churui Xue's first live stream, the "Tian Rate Dan" product achieved over 10,000 orders within minutes and over 70,000 units sold during the session [1] - The live stream attracted over 2.4 million viewers within the first half hour, indicating strong audience engagement [1] Group 2 - On August 22, Xinba's main account was officially renamed to "Churui Xue (Xinba 818)" and the profile picture was changed to a solo photo of Churui Xue [2] - All previous videos related to Xinba were removed and replaced with content featuring Churui Xue [2]