Core Insights - The article highlights the launch of the "Tianrui Ge'an" service brand in Ruian, Zhejiang, aimed at supporting individual entrepreneurs throughout their business lifecycle [1][4] - The initiative focuses on providing comprehensive, precise, and perceptible services to individual businesses, enhancing their growth and development [1][6] Group 1: Service Framework - "Tianrui Ge'an" offers a full lifecycle service for individual businesses, from inception to growth and transition, involving multiple departments such as market regulation, taxation, and finance [1][6] - The service model includes a one-stop service area that provides support in areas like financial assistance, skill enhancement, and legal protection [2][4] Group 2: Policy Innovations - The implementation of the "one license, multiple addresses" policy has simplified operations for businesses, allowing them to manage multiple locations under a single license [5] - The city has adopted a "zero cost, one-day completion" approach for business registration, significantly reducing administrative burdens [5] Group 3: Targeted Support - The initiative categorizes individual businesses into survival, growth, and development types, with 16.75% identified as growth and development types, which are prioritized for support [6] - The city has seen a significant number of individual businesses transition to formal enterprises, with 1,261 businesses making the shift in 2024, leading the region [6] Group 4: Community and Legal Support - The "Big Enterprises Helping Small Shops" initiative encourages larger companies to provide various forms of support to smaller businesses, fostering a collaborative environment [8][9] - Legal support services are also provided, including consultations and flexible enforcement for minor violations, ensuring a supportive regulatory environment for entrepreneurs [8][9]