（来源：湖州日报） 转自：湖州日报 见习记者 李真悦 作为全国仅5家的抖音超级卖场之一，湖州第六空间家居电器超级MALL探索出一条"全链条赋能+多平 台布局"的特色帮扶路径。商场组建专业企划团队，免费为入驻商户提供视频拍摄、剪辑、直播运营等 一站式服务。商场总经理徐日云介绍，针对小红书、抖音等重点平台，商场每月还设立2000元专项奖 励，激励商户做好账号运营。 湖州老字号丁莲芳则选择以技术赋能周边小微商户。"我们想把多年积累的卤味手艺分享出去，帮更多 小店靠手艺立稳脚跟。"丁莲芳表示。品牌为小微商户提供从选材、卤制到口味优化的全流程培训，并 分享经营经验和客户维护方法。通过技术帮扶，一些原本生意平淡的卤味小店，凭借标准化工艺和稳定 口味，逐渐积累起回头客，走上稳健发展之路。 截至目前，新区市场监管分局已推动大型企业结对帮扶105家个体工商户。 本报讯 湖州欧亚达喜家生活MALL一场林内品牌专场直播近日火热开播，超过2800人同时在线观看。 开播仅一小时，成交额便突破63万元。"直播带动当天全店销售额比平时增长50%，效果出乎意料，也 让我们看到了线上渠道的潜力。"林内店长邢先生感慨道。 这场直播的背后，是湖州 ...

Core Insights - The "Big Enterprises Helping Small Shops" initiative in Zhejiang has significantly improved the operational efficiency of small businesses by sharing resources, leading to a reduction in procurement costs by over 50% and a steady increase in customer traffic [1][2]. Group 1: Initiative Overview - The initiative aims to address the challenges faced by individual businesses, such as funding shortages and supply chain issues, by leveraging the resources of large enterprises [1][2]. - A structured support mechanism has been established, where small shops can express their difficulties, large enterprises provide resources, and the government facilitates the process [2]. Group 2: Benefits of Collaboration - The collaboration between large enterprises and small shops not only helps in overcoming operational challenges but also optimizes the supply chain, enhancing market resilience [3]. - The integration of technology from large enterprises with the flexibility of small shops fosters a mutually beneficial cycle of growth and transformation [3].

Core Insights - The article highlights the launch of the "Tianrui Ge'an" service brand in Ruian, Zhejiang, aimed at supporting individual entrepreneurs throughout their business lifecycle [1][4] - The initiative focuses on providing comprehensive, precise, and perceptible services to individual businesses, enhancing their growth and development [1][6] Group 1: Service Framework - "Tianrui Ge'an" offers a full lifecycle service for individual businesses, from inception to growth and transition, involving multiple departments such as market regulation, taxation, and finance [1][6] - The service model includes a one-stop service area that provides support in areas like financial assistance, skill enhancement, and legal protection [2][4] Group 2: Policy Innovations - The implementation of the "one license, multiple addresses" policy has simplified operations for businesses, allowing them to manage multiple locations under a single license [5] - The city has adopted a "zero cost, one-day completion" approach for business registration, significantly reducing administrative burdens [5] Group 3: Targeted Support - The initiative categorizes individual businesses into survival, growth, and development types, with 16.75% identified as growth and development types, which are prioritized for support [6] - The city has seen a significant number of individual businesses transition to formal enterprises, with 1,261 businesses making the shift in 2024, leading the region [6] Group 4: Community and Legal Support - The "Big Enterprises Helping Small Shops" initiative encourages larger companies to provide various forms of support to smaller businesses, fostering a collaborative environment [8][9] - Legal support services are also provided, including consultations and flexible enforcement for minor violations, ensuring a supportive regulatory environment for entrepreneurs [8][9]