Core Viewpoint - The Tianmu Lake scenic area in Changzhou, Jiangsu, is offering free admission to visitors with the surname Zhao from August 17 to August 31, following a local football team's victory attributed to a player with the same surname [2][4]. Company Overview - Tianmu Lake (603136.SH) is the first listed tourism scenic area enterprise in Jiangsu Province, having been listed on the Shanghai Stock Exchange in September 2017 [5]. - The company operates within a national-level tourism resort that spans 320 square kilometers and includes various ecological and recreational designations [4]. Financial Performance - The company has experienced revenue fluctuations over the past three years, with revenues of 3.69 billion yuan, 6.3 billion yuan, and 5.36 billion yuan for the years 2022, 2023, and 2024, respectively [6]. - The net profit attributable to shareholders for the same years was 0.2 billion yuan, 1.47 billion yuan, and 1.05 billion yuan [6]. - In Q1 of the current year, the company reported a slight revenue decline of 1.6% to 1.05 billion yuan, while net profit increased by 26.45% to 13.84 million yuan [6]. Visitor Impact and Revenue Potential - The scenic area has set a ticket price of 168 yuan for the combined mountain water park and bamboo sea, and 260 yuan including boat rides [4]. - If all 28.6 million people with the surname Zhao visited, the potential ticket revenue could reach approximately 4.8 billion to 7.4 billion yuan [4]. - Based on the 2024 revenue forecast, the company could afford to cover the entrance fees for 2.06 million to 3.19 million Zhao surname visitors, which represents only 7% to 11% of the total Zhao population [4].