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天虹股份(002419) - 2025年12月18日投资者关系活动记录表
2025-12-18 08:56
Group 1: Supermarket Transformation and Brand Upgrade - The company initiated a deep transformation of its supermarket business in July 2023, focusing on a customer-centric model that emphasizes understanding products and customers [2] - The brand upgrade targets health-conscious families and urban youth, with a new brand philosophy of "Quality Goods, Bright Life" [2] - The first Sp@ce3.0 store opened in Shenzhen in September 2024, featuring nine themed lifestyle pavilions and a smart fulfillment center, marking a significant step in brand enhancement [2] - The transformation has led to an increase in the proportion of young customers, longer customer dwell times, and improved sales and foot traffic, validating the brand renewal strategy [2] - A total of 10 standardized upgraded stores and 18 operationally optimized stores have been completed, with plans to upgrade over 80% of existing stores in the next three years [3] Group 2: Shopping Center and Department Store Upgrades - The company aims to create influential benchmark stores in shopping centers, aspiring to be an innovator in first- and second-tier cities and a leader in third- and fourth-tier cities [3] - The department store is undergoing product upgrades and structural optimization to transition into community lifestyle centers, focusing on urban center stores for consumption upgrades and community stores for quality-price retail [3] - The company is also exploring non-standard themed commercial ventures, such as health and two-dimensional themes, to enhance community engagement [3] - During the investor relations activity, the company adhered to regulations, ensuring no significant undisclosed information was leaked, and signed a commitment letter as required by the Shenzhen Stock Exchange [3]