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聚焦“两高四着力”·一“县”观察丨温县 IP游创意圈粉
He Nan Ri Bao· 2025-10-04 23:28
Core Insights - The article discusses the integration of Tai Chi culture and the "Xue Wang" brand to create a unique cultural tourism destination in Wenxian, leveraging technology, cultural heritage, and creative inspiration [1][3]. Group 1: Cultural and Economic Development - Wenxian aims to build a "Tai Chi Cultural City" by connecting Tai Chi culture with modern tea drinking, enhancing resource sharing between Chenjiagou scenic area and Daka International's industrial tourism zone [3][4]. - The establishment of the "Tai Chi·Xue Wang Cultural Tourism Integration Demonstration Zone" is a strategic move to promote cultural tourism and economic growth [1][4]. - The local government is focusing on developing various economic sectors, including tourism, research, health, and events, to enhance visitor experiences and extend their stay [4][5]. Group 2: Visitor Experience and Engagement - A 3000-meter "Sweet Avenue" connects the birthplace of Tai Chi in Chenjiagou with Daka International's central factory, creating a vibrant tourist attraction [2][3]. - The integration of Tai Chi culture with the Xue Wang brand has led to increased visitor engagement, with over 10,000 expected participants in training programs this year [3][4]. - Visitors are transitioning from passive observers to active participants, enhancing their experience and increasing the likelihood of repeat visits [4]. Group 3: Infrastructure and Attractions - The development of themed attractions, such as the Xue Wang Carnival and immersive experience spaces, aims to create a unique and engaging environment for tourists [3][4]. - The local economy is benefiting from the popularity of Tai Chi-themed cultural products and the success of new hospitality ventures, such as the recently opened Minju Inn [3][4]. - The region is planning to implement several projects, including the Donggou North Extension and global fruit orchards, to further enhance the cultural tourism landscape [4].