Core Viewpoint - The logistics company Shunyou Logistics is preparing for an IPO in Hong Kong, driven by the booming cross-border e-commerce market, despite facing challenges from U.S. tariffs and trade policies [1][2]. Company Overview - Shunyou Logistics operates globally, covering 220 countries and regions, handling over 500,000 packages daily, and serving 100,000 cross-border e-commerce businesses [1]. - The company was founded in Hong Kong in 2008 and has since established branches in major cities worldwide, including Los Angeles, Kuala Lumpur, and Shanghai [2]. Financial Performance - Shunyou Logistics reported revenues of 1.184 billion, 1.506 billion, and 1.522 billion yuan for the years 2022, 2023, and 2024, respectively, with a heavy reliance on direct shipping logistics [5]. - The company experienced a 40.27% decline in net profit in 2024, attributed to increased sales costs and investments in overseas warehouse services [7]. - The net profit figures for the reporting period were 31.88 million, 73.47 million, and 43.88 million yuan, indicating a significant drop in profitability [7]. Shareholder Structure - The major shareholders include Anyun Investment, controlled by founder Yao Yun and his spouse, holding 53.32% of the shares, while Yao Yun personally holds 24.1% [3][4]. - The company has distributed a total of 83 million yuan in cash dividends from 2022 to 2024, reflecting its family business characteristics [4]. Market Position - Shunyou Logistics ranks 9th in the domestic cross-border e-commerce logistics market with a market share of 0.5%, amidst intense competition with over 5,000 service providers [8]. - The company aims to expand its market share and brand recognition through its upcoming IPO [8]. Strategic Focus - The company plans to shift its focus towards developing overseas warehouse services, which are expected to become a key business area, despite the potential risks associated with a heavy asset model [7].