Core Insights - The "2026 Online New Year Goods Festival" has been launched, featuring the "Top 100 Must-Buy Shandong New Year Goods" list, highlighting the cultural and innovative aspects of Shandong products [1][2] - The Yao Shun Peony Luxury Skin Care Set has been recognized for its quality and represents the diversification of the "Good Products Shandong" brand matrix [2] Company Highlights - Yao Shun Peony, a leading company in the peony industry, emphasizes natural, technological, and luxury elements in its skin care products, which include three core items: luxury essence water, luxury essence lotion, and luxury essence liquid, all based on peony extracts [2] - The inclusion of the Yao Shun Peony Luxury Skin Care Set in the festival enriches the product categories available, extending the concept of "Shandong Good Products" from traditional food and intangible cultural heritage to high-end beauty products [2] Industry Trends - The festival aims to create a comprehensive online shopping experience that combines shopping, cultural experiences, and tourism, reflecting the strong momentum of innovation and brand upgrading in Shandong's industries [2] - The event will run until the eve of the Spring Festival, promoting various recommendations including "Good Products Shandong New Spring Goods" and "Winter Travel in Qilu Fun Check-in Places" [2]