好品山东

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山东好品闪耀济南 共绘品牌发展新蓝图
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-08-04 23:35
Group 1: Core Insights - The press conference focused on showcasing the achievements and innovations of high-quality products from Shandong, aiming to enhance the brand's presence nationally and globally [1] - The Shandong government emphasizes brand development through the "Good Products Shandong" strategy, which aims to cultivate competitive brands to increase product value and market share [1] Group 2: Company Highlights - Furuida (600223) has developed a comprehensive supply chain in the cosmetics industry, achieving multiple industry firsts and holding over 170 patents, with its flagship product, the Yilian spray, selling over 50 million bottles annually [2] - Hisense Group has transformed from a small local factory to a multinational corporation, ranking second globally in TV shipments for three consecutive years and leading in several countries, while also expanding into high-tech industries [3] - Huaguang National Porcelain Technology Co., Ltd. has pioneered advanced ceramic materials and technologies, achieving international standards that surpass British bone china, and has been involved in significant national diplomatic events [4] - Lubao Group has innovated in the edible oil sector with its patented 5S physical pressing technology, enhancing peanut oil quality and developing high oleic peanut varieties, contributing to a green circular economy [5] Group 3: Brand Development Strategies - The conference served as a platform for discussing new paths and trends in brand development, emphasizing the need for continuous technological innovation and quality enhancement to maintain competitiveness [6] - Experts agreed on the importance of brand promotion and international cooperation to elevate the global presence of Shandong products [6] - The Shandong government plans to enhance the brand cultivation system and provide policy support to create a favorable environment for brand development [7]
产业链上的“好品山东”:里子够硬 面子才亮
Jing Ji Guan Cha Wang· 2025-07-24 11:48
Core Viewpoint - Shandong province is transforming from a manufacturing hub to a brand-driven economy, leveraging its complete industrial chain to enhance brand value and global competitiveness [1][10]. Group 1: Company Innovations - Huaguang Guoci has developed lead-free glaze technology, overcoming international monopolies and achieving a product yield increase from below 50% to over 97% [3][4]. - Furuida Biotech has successfully synthesized high-purity royal jelly acid, marking a breakthrough in the skincare industry and enabling the launch of a new product line [4][5]. - Luhua Group has invested over 1 billion yuan in developing high oleic peanuts, producing oil with over 75% oleic acid content, and implementing strict quality control across the entire supply chain [6][7]. Group 2: Brand Development - Furuida Biotech is focusing on building five major brands, leveraging its scientific research background to establish a strong presence in the skincare market [5]. - Huaguang Guoci has transitioned from OEM to creating its own high-end ceramic brand, reflecting a shift towards cultural empowerment in the ceramics industry [4]. Group 3: Industry Collaboration - Luhua Group emphasizes collaboration with farmers, ensuring a minimum purchase price for high oleic peanuts, which increases farmers' income by 600 to 800 yuan per acre [7]. - Hisense Group has facilitated investment from 25 supply chain companies in Shandong, enhancing regional industrial collaboration [8]. Group 4: Global Expansion - Hisense Group's overseas revenue reached 99.6 billion yuan in 2024, accounting for 46.3% of total revenue, showcasing its successful global brand strategy [9]. - Huaguang Guoci has achieved significant export success, with peak exports of 80 million mugs to the U.S., indicating strong international market presence [10]. Group 5: Policy and Ecosystem - Shandong province has established a comprehensive brand strategy, launching initiatives to support the growth of "Good Products Shandong," which includes a wide range of industries and technologies [11]. - The province's unique industrial structure, with 41 major industrial categories, supports its ambition to enhance brand value through high-quality industrial chain development [11].
山东好品,“链”出全球万家烟火与品质生活
Sou Hu Cai Jing· 2025-07-23 10:40
Group 1 - The article highlights the growing global popularity of Chinese consumer products, particularly from Shandong, due to their high cost-performance ratio, innovative design, and excellent quality [1][2] - Shandong's "Good Products" initiative showcases leading companies like Furuida, Hisense, Luhua, and Huaguang Ceramics, which have made significant contributions to the consumer goods sector [1][2] - Furuida has developed a comprehensive supply chain in the cosmetics industry, achieving a 16% increase in production efficiency through full supply chain digitalization [1] Group 2 - Hisense, as a leader in the smart home appliance industry, focuses on technological innovation and has facilitated the international expansion of over 40 suppliers in the display industry [2] - Hisense plans to attract 25 industry chain enterprises to invest or expand in Shandong in 2024, with specific examples of new investments and expansions [2] - Huaguang Ceramics has played a significant role in promoting Chinese culture globally through its high-quality porcelain used in major national events and exhibitions [2]
日照高新区2家企业入选第四批“好品山东”品牌
Qi Lu Wan Bao Wang· 2025-05-19 11:03
Group 1 - The "Good Products Shandong" initiative aims to select high-standard, high-quality, and reputable enterprises and products in Shandong Province to establish industry benchmarks and promote high-quality economic development in the region [4]. - The 2025 China Brand Day (Shandong) event announced the fourth batch of 100 "Good Products Shandong" brands, including Shandong Hujie Dental Medical Group Co., Ltd. and Shandong Huache Energy Technology Co., Ltd. [1][4]. Group 2 - Shandong Hujie Dental Medical Group Co., Ltd. is a national high-tech enterprise focused on the research, production, and sales of dental medical devices, with a complete dental medical industry chain and over 1,500 distribution partners nationwide [7]. - The company has achieved breakthroughs in key core technologies in dental materials, leading the domestic market share in elastic impression materials and synthetic resin teeth, effectively promoting the import substitution of domestic medical devices [7]. - Shandong Huache Energy Technology Co., Ltd. is a national high-tech enterprise engaged in the research, production, sales, and service of new energy locomotives, recognized as a "little giant" enterprise and a champion in the manufacturing sector [10]. - The company produced the first domestic new energy battery-powered electric rail locomotive in 2016, filling a gap in the industry, and currently has the capacity to produce over 100 new energy locomotives annually [10]. - The Rizhao High-tech Zone has been actively promoting brand building and cultivation among enterprises, implementing initiatives to resolve financing difficulties and assist in technological upgrades, thereby enhancing brand value through patents and standards [10].
第四批100个“好品山东”品牌发布
Da Zhong Ri Bao· 2025-05-14 01:10
Group 1 - The fourth batch of 100 "Good Products Shandong" brands was announced, including 78 manufacturing brands, 14 service brands, 2 regional brands, and 6 geographical indications [2][4] - The "Good Products Shandong" initiative has evolved over four years, showcasing Shandong's transition from a province with many brands to a province with strong brands [2] - The selection process involved 1,135 applicants, highlighting the broad coverage, strong technical capabilities, and significant brand benefits of the chosen brands [4] Group 2 - Companies are focusing on innovation to meet the demands of young consumers who prefer rational brand choices, as demonstrated by the introduction of new products that combine traditional craftsmanship with modern technology [3] - Haier's new 150-inch laser TV, which utilizes advanced three-color laser technology, is set to launch in June, emphasizing energy efficiency and innovative design [3] - Shandong Tianyue Advanced Technology Co., Ltd. has achieved significant advancements in silicon carbide substrate materials, demonstrating a commitment to quality and domestic production [5] Group 3 - The selected brands have made substantial contributions to standard-setting, with 5 international standards, 178 national standards, and 183 industry standards developed, along with numerous patents [4] - Companies like CRRC Sifang and Taishan Sports have achieved high-quality performance certifications and maintained exceptional service records in major events, reinforcing the reputation of "Good Products Shandong" [5]