从田间到车间,从舌尖到指尖,"好品山东"在2025年绽放出更加多元、硬核且富有文化韵味的光彩。这不 仅是质量的代名词,更是创新、智慧与文化的集中体现。 在希望的田野上,"好品"是科技与自然的和谐乐章。开年之初,我们报道的烟台"雪苹果"便是典型。它并 非简单的"靠天吃饭",而是从品种选育、物联网精准管理到智能分选的全流程科技赋能。同样,烟台大樱 桃新品种"烟樱15、17"历经15年育种,兼具抗冻、抗裂、脆甜等多重优点,展现了农业"芯片"的力量。冠 县酥梨在沙土地中孕育175天,依托"减产增收"的生态种植理念,成就了"冰糖梨"的极致风味。微山湖小龙 虾凭借"藕虾共生"生态模式,打造出单只超50克、每斤百元的"清水大虾"。文登西洋参从8粒种子起步,到 占据全国产量近60%,其皂苷、硒含量显著优于进口参,背后是数十年的土壤改良与冻干技术突破。这些 故事共同勾勒出一幅现代高效农业的壮丽图景。 封面导读27次,75篇深度报道——这是2025年齐鲁晚报"好山东"周刊交出的成绩单。 我们循着"好人、好品、好客"的清晰主线,深入城市乡村、工厂田野,用文字和影像,为读者全景式呈现了 一个真实、立体、充满活力的山东。这份年终答卷, ...

Core Viewpoint - The Shandong Provincial Quality Conference emphasizes the importance of quality in economic and social development, aiming to enhance the quality of life and welfare for the people [2] Group 1: Quality Work Importance - Quality is crucial for high-quality economic and social development and directly impacts people's quality of life and welfare [2] - The conference aims to position quality work more prominently and accelerate the construction of a quality strong province to support the modernization of Shandong [2] Group 2: Key Focus Areas - Continuous efforts will be made to improve supply quality, strengthen quality consistency control in the industrial chain, and enhance the quality levels of products, projects, and services [2] - There will be a focus on strengthening standard leadership through innovation, application, and institutional openness of standards [2] - Building robust quality technical platforms and promoting resource sharing will be prioritized to solidify the quality foundation [2] - The "Good Products Shandong" brand cultivation project will be implemented to strengthen regional branding [2] - Quality supervision will be enhanced, with strict legal actions against counterfeit goods and intellectual property infringements [2] Group 3: Responsibility and Awareness - Emphasis on responsibility implementation, talent support, and public awareness to create a strong societal focus on quality [2] - The conference also recognized and awarded the winners of the Fifth China Quality Award and the Tenth Shandong Provincial Governor Quality Award [2]

Core Insights - Shandong is experiencing a significant transformation in consumption patterns, driven by diverse new consumption formats and supportive policies [2][3][4] Group 1: New Consumption Formats - The emergence of new consumption formats in Shandong is characterized by the rapid expansion of major retail players like Sam's Club and Hema, which are establishing a strong presence in the region [3] - Sam's Club is investing 830 million yuan to develop a 24,000 square meter store in Jinan, utilizing an "one store, multiple warehouses" model to enhance service networks [3] - Hema has established operations in eight cities in Shandong since 2025, with its first store in Linyi extending services to the southern region of Shandong [3] Group 2: Policy Support and Market Environment - Shandong's government has implemented a "1+N" consumption promotion policy framework, which enhances the commercial circulation network and fosters a consumption pattern led by core cities and followed by smaller cities [3][4] - The "Good Products Shandong" brand system is being utilized to improve local retail operations, exemplified by the collaboration between Pang Donglai and Yonghui, which integrates local characteristics with advanced operational models [3] Group 3: Consumer Experience and Safety - The "Good Products Shandong" brand system ensures consumer safety by providing traceability for local products, such as the quality management system implemented by Beiyuanfu Food Co., which allows consumers to track the entire production process of millet [5] - The improvement of the circulation network has made shopping more convenient, with initiatives like digital payment systems being introduced in traditional markets [5] Group 4: Rural E-commerce and County Commercial Development - The development of rural e-commerce is facilitating a two-way flow of goods between urban and rural areas, with local products being promoted through live streaming platforms [7] - County commercial construction initiatives are transforming rural consumption landscapes, as seen in the revitalization of traditional markets and the integration of online and offline shopping experiences [7] Group 5: Technological Integration in Tourism - The integration of artificial intelligence in tourism, such as AI-guided tours and smart ticketing systems, is enhancing visitor experiences in scenic areas like Taishan and Qufu [7] - The use of low-speed unmanned delivery vehicles in tourist spots is addressing logistical challenges while attracting younger consumers [7]

Core Insights - The event held in Macau on October 22, 2025, focused on promoting Shandong's agricultural and health industries, marking a significant step towards international cooperation in these sectors [1][8] - The "Good Products from Shandong" initiative aims to expand into the Guangdong-Hong Kong-Macao Greater Bay Area market, showcasing the province's diverse agricultural strengths and health products [2][8] Industry Overview - Shandong has maintained a stable grain production of over 110 billion jin for four consecutive years, with leading outputs in vegetables, fruits, aquatic products, and livestock, providing a solid foundation for the promotional activities [2] - The event highlighted the diverse industrial layout from "Qilu Granary" to a "Health Industry Cluster," emphasizing Shandong's strong agricultural capabilities and comprehensive product offerings [2] Key Enterprises - Major enterprises such as Shandong Qilu Agricultural Supermarket Technology Co., Shandong Agricultural Group, and Shandong Health Group presented their strategies focusing on digital empowerment, industry integration, and health model output [3] - The "Qilu Agricultural Supermarket" platform has become a focal point for promoting Shandong products, integrating online and offline channels to facilitate market access [3][7] - Shandong Health Group, with assets nearing 100 billion yuan and annual revenue exceeding 40 billion yuan, aims to expand its influence in the medical and health sectors [3] Product Promotion - Various Shandong companies showcased their core products, including health foods and traditional Chinese medicine, which attracted interest from Macau buyers [5] - In 2024, Shandong's agricultural exports reached 164.8 billion yuan, accounting for 22.5% of the national total, reinforcing the credibility of the "Good Products from Shandong" brand in international markets [5] Strategic Partnerships - The event culminated in several strategic agreements between Shandong companies and partners in Macau, laying the groundwork for deeper collaboration and market expansion [6] Platform Development - The "Qilu Agricultural Supermarket" platform is pivotal in enhancing Shandong's market presence in the Greater Bay Area, with a series of promotional events across Zhuhai, Macau, and Hong Kong [7][8] - The platform's dual-channel approach aims to elevate the "Good Products from Shandong" brand to an internationally recognized agricultural brand, reflecting Shandong's strategic planning for global market engagement [8]

Core Insights - The "Good Products from Shandong" promotion center in Shanghai has become a popular destination for consumers seeking authentic Shandong agricultural products during the Mid-Autumn Festival and National Day holidays [1][3] - The center showcases over a thousand high-quality specialties from 16 cities in Shandong, including well-known brands and a comprehensive agricultural product system [1][3] Group 1 - The exhibition hall features a "Four Colors of Qilu" design theme, symbolizing Shandong's marine products, fruits and vegetables, meat and poultry, and grains and oils, effectively integrating regional culture with product displays [3] - The center includes a professional live streaming area to enhance the "Good Products from Shandong" brand influence and assist Shandong agricultural enterprises in expanding into the Yangtze River Delta market [3] Group 2 - As the only provincial-level agricultural product promotion platform established by the Shandong provincial government in Shanghai, the center aims to create a deep connection between the Shanghai market and Shandong products, capturing consumer demand and providing feedback to producers [5] - The operator, Lushang Group, focuses on supply chain construction to enhance retail operations, strengthen sourcing, and develop online service platforms, while collaborating with strategic partners to streamline the distribution from Shandong to Shanghai [5] - Future activities will include seasonal food experiences, live broadcasts from production areas, and cooking classes, establishing the center as a local hub for Shandong agricultural products and culinary culture [5]

Group 1: Core Insights - The press conference focused on showcasing the achievements and innovations of high-quality products from Shandong, aiming to enhance the brand's presence nationally and globally [1] - The Shandong government emphasizes brand development through the "Good Products Shandong" strategy, which aims to cultivate competitive brands to increase product value and market share [1] Group 2: Company Highlights - Furuida (600223) has developed a comprehensive supply chain in the cosmetics industry, achieving multiple industry firsts and holding over 170 patents, with its flagship product, the Yilian spray, selling over 50 million bottles annually [2] - Hisense Group has transformed from a small local factory to a multinational corporation, ranking second globally in TV shipments for three consecutive years and leading in several countries, while also expanding into high-tech industries [3] - Huaguang National Porcelain Technology Co., Ltd. has pioneered advanced ceramic materials and technologies, achieving international standards that surpass British bone china, and has been involved in significant national diplomatic events [4] - Lubao Group has innovated in the edible oil sector with its patented 5S physical pressing technology, enhancing peanut oil quality and developing high oleic peanut varieties, contributing to a green circular economy [5] Group 3: Brand Development Strategies - The conference served as a platform for discussing new paths and trends in brand development, emphasizing the need for continuous technological innovation and quality enhancement to maintain competitiveness [6] - Experts agreed on the importance of brand promotion and international cooperation to elevate the global presence of Shandong products [6] - The Shandong government plans to enhance the brand cultivation system and provide policy support to create a favorable environment for brand development [7]

Core Viewpoint - Shandong province is transforming from a manufacturing hub to a brand-driven economy, leveraging its complete industrial chain to enhance brand value and global competitiveness [1][10]. Group 1: Company Innovations - Huaguang Guoci has developed lead-free glaze technology, overcoming international monopolies and achieving a product yield increase from below 50% to over 97% [3][4]. - Furuida Biotech has successfully synthesized high-purity royal jelly acid, marking a breakthrough in the skincare industry and enabling the launch of a new product line [4][5]. - Luhua Group has invested over 1 billion yuan in developing high oleic peanuts, producing oil with over 75% oleic acid content, and implementing strict quality control across the entire supply chain [6][7]. Group 2: Brand Development - Furuida Biotech is focusing on building five major brands, leveraging its scientific research background to establish a strong presence in the skincare market [5]. - Huaguang Guoci has transitioned from OEM to creating its own high-end ceramic brand, reflecting a shift towards cultural empowerment in the ceramics industry [4]. Group 3: Industry Collaboration - Luhua Group emphasizes collaboration with farmers, ensuring a minimum purchase price for high oleic peanuts, which increases farmers' income by 600 to 800 yuan per acre [7]. - Hisense Group has facilitated investment from 25 supply chain companies in Shandong, enhancing regional industrial collaboration [8]. Group 4: Global Expansion - Hisense Group's overseas revenue reached 99.6 billion yuan in 2024, accounting for 46.3% of total revenue, showcasing its successful global brand strategy [9]. - Huaguang Guoci has achieved significant export success, with peak exports of 80 million mugs to the U.S., indicating strong international market presence [10]. Group 5: Policy and Ecosystem - Shandong province has established a comprehensive brand strategy, launching initiatives to support the growth of "Good Products Shandong," which includes a wide range of industries and technologies [11]. - The province's unique industrial structure, with 41 major industrial categories, supports its ambition to enhance brand value through high-quality industrial chain development [11].

Group 1 - The article highlights the growing global popularity of Chinese consumer products, particularly from Shandong, due to their high cost-performance ratio, innovative design, and excellent quality [1][2] - Shandong's "Good Products" initiative showcases leading companies like Furuida, Hisense, Luhua, and Huaguang Ceramics, which have made significant contributions to the consumer goods sector [1][2] - Furuida has developed a comprehensive supply chain in the cosmetics industry, achieving a 16% increase in production efficiency through full supply chain digitalization [1] Group 2 - Hisense, as a leader in the smart home appliance industry, focuses on technological innovation and has facilitated the international expansion of over 40 suppliers in the display industry [2] - Hisense plans to attract 25 industry chain enterprises to invest or expand in Shandong in 2024, with specific examples of new investments and expansions [2] - Huaguang Ceramics has played a significant role in promoting Chinese culture globally through its high-quality porcelain used in major national events and exhibitions [2]

Group 1 - The "Good Products Shandong" initiative aims to select high-standard, high-quality, and reputable enterprises and products in Shandong Province to establish industry benchmarks and promote high-quality economic development in the region [4]. - The 2025 China Brand Day (Shandong) event announced the fourth batch of 100 "Good Products Shandong" brands, including Shandong Hujie Dental Medical Group Co., Ltd. and Shandong Huache Energy Technology Co., Ltd. [1][4]. Group 2 - Shandong Hujie Dental Medical Group Co., Ltd. is a national high-tech enterprise focused on the research, production, and sales of dental medical devices, with a complete dental medical industry chain and over 1,500 distribution partners nationwide [7]. - The company has achieved breakthroughs in key core technologies in dental materials, leading the domestic market share in elastic impression materials and synthetic resin teeth, effectively promoting the import substitution of domestic medical devices [7]. - Shandong Huache Energy Technology Co., Ltd. is a national high-tech enterprise engaged in the research, production, sales, and service of new energy locomotives, recognized as a "little giant" enterprise and a champion in the manufacturing sector [10]. - The company produced the first domestic new energy battery-powered electric rail locomotive in 2016, filling a gap in the industry, and currently has the capacity to produce over 100 new energy locomotives annually [10]. - The Rizhao High-tech Zone has been actively promoting brand building and cultivation among enterprises, implementing initiatives to resolve financing difficulties and assist in technological upgrades, thereby enhancing brand value through patents and standards [10].

Group 1 - The fourth batch of 100 "Good Products Shandong" brands was announced, including 78 manufacturing brands, 14 service brands, 2 regional brands, and 6 geographical indications [2][4] - The "Good Products Shandong" initiative has evolved over four years, showcasing Shandong's transition from a province with many brands to a province with strong brands [2] - The selection process involved 1,135 applicants, highlighting the broad coverage, strong technical capabilities, and significant brand benefits of the chosen brands [4] Group 2 - Companies are focusing on innovation to meet the demands of young consumers who prefer rational brand choices, as demonstrated by the introduction of new products that combine traditional craftsmanship with modern technology [3] - Haier's new 150-inch laser TV, which utilizes advanced three-color laser technology, is set to launch in June, emphasizing energy efficiency and innovative design [3] - Shandong Tianyue Advanced Technology Co., Ltd. has achieved significant advancements in silicon carbide substrate materials, demonstrating a commitment to quality and domestic production [5] Group 3 - The selected brands have made substantial contributions to standard-setting, with 5 international standards, 178 national standards, and 183 industry standards developed, along with numerous patents [4] - Companies like CRRC Sifang and Taishan Sports have achieved high-quality performance certifications and maintained exceptional service records in major events, reinforcing the reputation of "Good Products Shandong" [5]