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接住大展流量 让艺术与城市相融 浦东美术馆奥赛展观展人次破60万 “大展流量转化模式”持续延续
Jie Fang Ri Bao· 2025-09-08 02:00
Group 1 - The core idea of the news is the integration of art and urban life through innovative events like the "Great Artist Festival" and extended night openings at the Pudong Art Museum, aiming to enhance public engagement with art [1][4][6] - The "Great Artist Festival" features over 90 creative and food brands, with interactive installations of famous artworks, making art more accessible and engaging for the public [2][4] - The Pudong Art Museum has extended its hours to accommodate night visitors, offering discounted tickets to attract a larger audience, which has proven successful with significant attendance [4][5] Group 2 - The museum's strategy includes collaborating with local businesses to boost the nighttime economy and create a vibrant cultural atmosphere in the area [4][6] - Upcoming events like an AI art light show and VR experiences are planned to enhance the nighttime offerings, aiming to provide unique and immersive experiences for visitors [6] - The museum's vision is to transform from a traditional art venue into an active participant in urban culture, integrating art into everyday life and creating a comprehensive cultural experience [6][7]