记者 阮佳雯 9月6日下午，前滩公园巷，夏末晴光铺满仿真的向日葵花丛，孩子们悠扬的歌声在这里回荡；同天晚上10点，浦东美术馆 露台，夏夜晚风拂面，浦江两岸璀璨夜景一览无余……这些场景，呈现一场艺术与城市相融的新实验。 奥赛展观展人次已破60万，如何接住并用好一场现象级大展所带来的流量？浦东美术馆选择"双线并行"：一边让艺术主动 走向人群，一边让场馆更包容地迎接人群，将艺术与城市生活深度结合。 不止于艺术的户外市集 "名画很还原，装置很漂亮。"刚刚在《梵高在阿尔勒的卧室》里拍完照的张好好告诉记者。她手牵爱犬"乖乖"，在市集里 悠闲漫步。这个名为"大艺术家节"的市集，由浦东美术馆主办，携手前滩公园巷共同打造，将持续两个周末。 市集汇聚90余家文创、手作与美食品牌，但最引人注目的无疑是那些从美术馆中"走"出来的名画。《梵高在阿尔勒的卧 室》被还原成一个可步入的房间，以《星月夜》为背景，《自画像》也搬进了房间里，现场一位小伙子拿起画笔与颜料盘，一 秒变身梵高；金黄的稻谷高高堆起，还原米勒的《拾穗者》；《向日葵》走出画框，化身巨型打卡装置，迎接前来拍照的观 众。在这里，艺术不再是遥不可及的观赏对象，成为可亲历、可互动的 ...

Core Insights - The "exhibition fever" continues to rise across various cities, with museums and art galleries becoming popular family destinations, leading to a vibrant cultural consumption trend during the summer [2][3] - The trend has created an economic chain encompassing ticket sales, cultural products, and dining, contributing positively to the summer cultural tourism market [2] Group 1: Exhibition Trends - Families are increasingly engaging in "cultural outings," with parents taking their children to multiple exhibitions, indicating a shift from traditional tourism to educational experiences [3][4] - Data from the Shandong Museum shows that it received 666,700 visitors over 40 days during the summer, highlighting the popularity of family-oriented exhibitions [3] Group 2: Consumer Behavior - The average spending per family during exhibitions has significantly increased, with one family spending over 1,000 yuan on a single visit, showcasing the extended consumption scenarios [4][5] - Parents are now seeking deeper cultural experiences, leading to a demand for interactive and educational activities within exhibitions [4][5] Group 3: Economic Impact - The cultural sector is witnessing a transformation, with parents willing to allocate a budget for cultural experiences, indicating a shift in spending priorities towards educational investments [6] - Museums are adapting to new demands by offering a variety of activities and products, with significant sales figures reported, such as over 4 billion yuan in revenue from cultural products at the Shanghai Museum [5][6]

历时两年半的高标准建设，苏州工业园区金鸡湖右岸"四件套"之一的苏州当代美术馆于近日竣工验 收，其整体外立面正式亮相。9个巧妙连接的场馆既有飞檐翘角的苏州园林特色，也洋溢着浓厚的现代 气息，"一步一景"的设计构思正一步步演化为现实图景。 作为右岸区域重要的文化载体，苏州当代美术馆设计理念汲取了传统园林元素，并以现代化的手 法，通过廊道串联起多个单体展厅，形成一个由园林空间构成的文化综合体。漫步其间，城市新中心的 文化艺术魅力已悄然弥漫。 项目由4个展厅以及展演空间、多功能厅等配套服务空间组成。这座庞大而精美的美术馆占地面积 约4.88万平方米，总建筑面积约5.88万平方米，展厅面积约1.06万平方米。建筑设计由国际顶级建筑事 务所丹麦BIG设计公司创始人比雅克·英格斯担纲，从功能配套到建设标准，均比照国际高标准艺术殿 堂。 据介绍，地铁8号线从地下通道直接连接美术馆，整个右岸地下空间全部打通，交通非常便利。 ...

Core Viewpoint - The future of museums, particularly art museums, is being shaped by rapid advancements in digital information technology, which necessitates a transformation in how these institutions operate and engage with the public [2][3]. Group 1: Digital Transformation in Art Museums - Art museums are increasingly adopting digital technologies such as the internet, IoT, cloud computing, big data, artificial intelligence, and blockchain to enhance their collections, exhibitions, education, and management [3]. - The Zhejiang Art Museum has been integrating digital technology into its operations since 2016, including exhibitions that blend traditional culture with digital innovation [3]. - The release of the "Public Art Museum Digital Service Standards" by the Zhejiang Art Museum and other institutions aims to provide a framework for digital upgrades across art museums in China [2]. Group 2: Immersive Digital Art Experiences - Immersive digital art exhibitions are becoming popular, allowing artworks to come alive and providing deeper engagement for audiences [4]. - The Guangdong Art Museum has designed a dedicated immersive digital art exhibition hall, showcasing the commitment of traditional art institutions to digital services [4]. Group 3: Aesthetic Education and Cultural Values - The role of art museums extends beyond technology; they are crucial in awakening public aesthetic awareness and fostering creativity, emphasizing the importance of "aesthetic" in the digital age [5]. - Aesthetic education is viewed as a systematic process that encourages individuals, especially youth, to engage positively with the world, promoting personal growth through daily aesthetic activities [6]. - The integration of Chinese aesthetic values into digital services is seen as essential for shaping humanistic values in the technological era [5][6]. Group 4: The Role of Aesthetics in Innovation - Aesthetics is recognized as a vital productive force in the digital age, serving as a countermeasure to technological alienation and a catalyst for cultural innovation [7]. - The exploration of new aesthetic realms in the context of digital construction is a collaborative effort that art museums are encouraged to pursue [7].