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中国快时尚零售商与法国品牌携手合作
Sou Hu Cai Jing· 2025-10-01 23:21
Group 1 - SHEIN has partnered with French brand Pimkie to launch the Xcelerator project in key global markets such as France, the UK, and China, which includes not only online product transactions but also support for creative talent to establish personal brands [3] - Pimkie's products are expected to be available on the SHEIN platform by the end of this year, targeting consumers in 160 countries [3] - Currently, Pimkie's online sales account for only 6% of its total sales, with a goal to increase this to over 30% to sustain its physical store operations [3] Group 2 - SHEIN aims to demonstrate that its model can complement traditional retail methods through deep collaborations with established fashion brands [3] - The spokesperson for SHEIN in France emphasized the intention to create a consensus that innovative business models like online sales and on-demand production are not in conflict with traditional retail [3] - The French ready-to-wear industry is facing multiple challenges, including rising inflation and the emergence of fast fashion online platforms, prompting the need for transformation and change [3]