齐鲁晚报·齐鲁壹点记者 孙远明 文旅消费持续扩大，新业态新场景塑造新增长极。"十四五"期间，实施文旅消费全面提升工程，持续强 化节庆活动拉动效应和惠企利民措施，开展一系列文旅消费促进活动，充分挖掘消费潜力。近三年来， 全省每年举办各类文旅消费促进活动上万场，推出景区、酒店、餐饮、旅游商品等各类优惠红包累计达 上亿元，直接带动消费超600亿元。夜经济、旅游演艺、数字文旅、康养旅游等融合业态快速发展，涌 现出八大局文化旅游休闲街区、《国秀琅琊》精品演艺、济南宏济堂文旅康养共同体等一批新业态新场 景新供给代表性项目。特别是"好客山东·齐鲁1号""半岛1号"的推出，创新交旅融合新场景、新模式， 深受游客欢迎。 政策体系不断完善，发展环境持续优化。省委、省政府先后出台《关于促进文旅深度融合推动旅游业高 质量发展的意见》《关于进一步扩大文化和旅游消费的工作方案》等重要政策文件，从规划引导、财政 支持、土地保障、市场监管、工作措施等方面，构建起全链条、多维度的政策支撑体系，为文旅产业高 质量发展提供充分的政策供给。 刘少华表示，下一步，将持续培强市场主体，深化大项目带动战略，强化金融赋能，深化文旅融合，不 断培育新业态、新 ...

Core Viewpoint - The article highlights the launch of the "Qilu No. 1" train as a new initiative by Shandong China Railway Cultural Tourism Development Group to integrate railway travel with educational experiences for middle and primary school students, promoting cultural heritage and quality education [3][5][6]. Group 1: Initiative Overview - The "Qilu No. 1" train embarked on its first educational journey with over 30 students from Jinan to Mount Tai, marking a significant step in the integration of railway and educational tourism [3][5]. - This initiative aligns with national calls to enhance quality education and cultural tourism, showcasing a customized approach to meet the demands of the educational market [5][6]. Group 2: Educational Experience - The journey included visits to the Jinan Railway Museum and the Tai'an Lizhizhi Research Base, where students engaged in various cultural activities, such as learning about railway history and participating in traditional ceremonies [6][7]. - Activities designed for the students included the "Tai Mountain Soul" ceremony, shadow puppet performances, and hands-on experiences with traditional arts, fostering a deeper understanding of Chinese culture and history [6][7]. Group 3: Future Plans - Shandong China Railway Cultural Tourism Development Group plans to further develop the "Jinan Railway Study" brand by integrating more educational resources and creating additional railway-themed educational tourism products [7]. - Future courses will include experiences like "Becoming a Little Train Driver" and "Understanding the History of Jinan Station," aiming to resonate book knowledge with practical life experiences [7].