Core Insights - The "Good Guest Shandong One-Code Pass" has seen a significant sales surge during the 2026 Spring Festival, with over 40,000 tickets sold, marking a 487% year-on-year increase, highlighting its potential as a new "soft infrastructure" in the cultural tourism sector [1] - The pass facilitated over 100,000 online reservations and travel services during the holiday, representing a 302% increase compared to the previous year, indicating its effectiveness in promoting holiday tourism [1] - The platform's marketing efforts, including partnerships with nearly 200 cultural tourism sites and various promotional activities, have successfully attracted over 10,000 new users during the Spring Festival [2] Sales and Marketing Performance - The "Good Guest Shandong One-Code Pass" achieved nearly 20 million exposures on Douyin during the Spring Festival, reflecting an 81% increase from the previous period [2] - The pricing for the "Qilu Travel Card" is set at 239 yuan, while the "Divine Beast Card" (limited to Jinan) is priced at 199 yuan, with a total ticket value of approximately 21,000 yuan for all partners [2] - The initiative not only saves users on ticket costs but also boosts related consumption in dining, transportation, and accommodation sectors [2] User Demographics and Popular Destinations - The majority of users are from Shandong province, particularly Jinan and Linyi, with about 15% of users coming from outside the province, indicating a growing interest in Shandong's attractions [1] - The top three popular destinations for users during the holiday were Lanya Ancient City, Jinan Sunac Paradise, and Jinan Qianfo Mountain Scenic Area [1]

Core Viewpoint - The collaboration between Shandong Telecom and Shandong Cultural Tourism Group aims to leverage digital technologies to drive the digital transformation and upgrade of the cultural tourism industry in Shandong [3][5]. Group 1: Partnership Details - A joint technology innovation laboratory was established through a signing and unveiling ceremony in Jinan, attended by key leaders from both companies [1][5]. - The partnership will focus on integrating Shandong Telecom's technological capabilities in software development and platform construction with Shandong Cultural Tourism's resources in the cultural and tourism sectors [3][5]. Group 2: Strategic Goals - Shandong Telecom aims to become a "globally leading comprehensive intelligent information service operator" by advancing business ecology, network intelligence, and operational wisdom through new digital technologies such as 5G, cloud computing, and artificial intelligence [3]. - Shandong Cultural Tourism Group is focused on strategic emerging industries, driving industrial upgrades through technological innovation, and enhancing market competitiveness in the cultural tourism sector [3][5]. Group 3: Future Collaboration - The innovation laboratory will operate under a model of "demand co-research, technology sharing, and result co-creation," serving as a hub for driving innovation and incubation [5]. - There will be a focus on developing collaborative mechanisms in areas such as intelligent early warning systems, perimeter security, and emergency command, aiming to translate typical solutions into practical applications across the cultural tourism industry [5].