Core Insights - The "Good Guest Shandong One-Code Pass" has seen a significant sales surge during the 2026 Spring Festival, with over 40,000 tickets sold, marking a 487% year-on-year increase, highlighting its potential as a new "soft infrastructure" in the cultural tourism sector [1] - The pass facilitated over 100,000 online reservations and travel services during the holiday, representing a 302% increase compared to the previous year, indicating its effectiveness in promoting holiday tourism [1] - The platform's marketing efforts, including partnerships with nearly 200 cultural tourism sites and various promotional activities, have successfully attracted over 10,000 new users during the Spring Festival [2] Sales and Marketing Performance - The "Good Guest Shandong One-Code Pass" achieved nearly 20 million exposures on Douyin during the Spring Festival, reflecting an 81% increase from the previous period [2] - The pricing for the "Qilu Travel Card" is set at 239 yuan, while the "Divine Beast Card" (limited to Jinan) is priced at 199 yuan, with a total ticket value of approximately 21,000 yuan for all partners [2] - The initiative not only saves users on ticket costs but also boosts related consumption in dining, transportation, and accommodation sectors [2] User Demographics and Popular Destinations - The majority of users are from Shandong province, particularly Jinan and Linyi, with about 15% of users coming from outside the province, indicating a growing interest in Shandong's attractions [1] - The top three popular destinations for users during the holiday were Lanya Ancient City, Jinan Sunac Paradise, and Jinan Qianfo Mountain Scenic Area [1]