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“蒙超”“踢”出一个新样本
Nei Meng Gu Ri Bao· 2025-11-04 09:12
Core Insights - The "Mengchao" (Inner Mongolia Super League) has successfully engaged over 45,000 fans in Hohhot, with 24.55 million viewers watching live broadcasts and 4 million people attempting to purchase tickets, generating a total consumption of 4 billion yuan [1][12] Group 1: Economic Impact - The league has significantly boosted local economies, with restaurants and food streets experiencing increased patronage on match days, such as a 40% surge in orders for local dishes after games in Chifeng [8][10] - The ticketing system has transformed into a means of driving additional revenue, with various cities offering packages that combine match attendance with local tourism experiences, effectively turning tickets into "passports" for broader consumption [10][12] Group 2: Cultural Integration - "Mengchao" serves as a platform for cultural exchange among the 12 participating cities, with local traditions and cultural symbols being highlighted during matches, enhancing cultural recognition by 47% [7][8] - The integration of traditional performances, such as the "Hao Laibao" during halftime, has captivated audiences and contributed to a vibrant atmosphere, showcasing the rich cultural heritage of Inner Mongolia [7][8] Group 3: Community Engagement - The league has fostered a sense of community, with cities collaborating and supporting each other, exemplified by the exchange of local specialties and mutual support among players [4][8] - Local businesses have actively participated in the event, providing services and amenities for fans, which has improved urban management and community cohesion [4][8]