社会服务 行 业 及 产 业 行 业 研 究 / 行 业 点 评 相关研究 《复古魅力下的新潮流：撕拉片与"人生 四格"——社会服务行业周报（6.2- 6.6）》 2025/06/08 证券分析师 赵令伊 A0230518100003 zhaoly2@swsresearch.com 看好 ——社会服务行业周报（6.30-7.4） 本期投资提示： ⚫ 自 5 月 10 日开赛以来，江苏省城市足球联赛（苏超）持续发挥现象级 IP 效 应。"苏超"相关话题在短视频平台播放量突破 110 亿次，95.2%的江苏居民 知晓该赛事，非传统球迷群体占比近八成。消费端，"苏超"激活全省内需潜 力，5 月社会消费品零售总额同比增长 6.3%，景区预订量同比飙升 305%， 研究支持 杨光 A0230524100004 yangguang@swsresearch.com 联系人 杨光 (8621)23297818× yangguang@swsresearch.com 2025 年 07 月 06 日 苏超体育赛事带来靓眼经济支出， 南京商旅资产注入进度跟踪 "南京盐水鸭""南通早茶"等地域美食搜索量分别上涨 74%、367%，省 ...

Core Viewpoint - Despite poor performance in the "Su Super" league, Changzhou has become a hot topic online, leveraging its situation to boost local tourism and cultural initiatives [3][7]. Group 1: Performance and Public Perception - Changzhou team has not scored any points or goals in the league, leading to humorous online commentary [1][3]. - The city has turned its losses into a marketing opportunity, introducing affordable ticket packages and promoting local cuisine [3]. Group 2: Government Initiatives - The Changzhou government has launched a three-year action plan (2025-2027) aimed at developing football, focusing on youth engagement and community sports [7]. - The plan emphasizes the integration of sports with cultural tourism, aiming to enhance public participation in football [9][10]. Group 3: Historical Context and Future Plans - Changzhou has previously recognized the importance of football development, with initiatives dating back to 2021 aimed at promoting school football and attracting professional talent [8]. - The city aims to address issues like talent outflow and weak youth training systems by connecting school football with professional training [8][10]. Group 4: Economic Impact and Market Potential - Football is seen as a significant economic ecosystem, with a large potential fan base in China, estimated at 187 million urban football fans [9]. - The integration of football with tourism and sports consumption could create new economic opportunities for Changzhou [9][10].