10月25日，呼和浩特体育场45000多球迷共同见证了"蒙超"冠军的诞生。 2个月、50场比赛、2455万人 次收看直播、89万人次现场观赛、400万人在线抢票、拉动4亿消费……"蒙超"重塑了文旅格局，一 脚"踢"出个崭新的经济样本。 十二座城一条心 "蒙超"，全名内蒙古自治区足球超级联赛，是12个地级市各派1队，为城市荣誉而战的足球联赛。和职 业联赛相比，"蒙超"踢的是"业余"足球，但并不妨碍它"出圈"爆火，真正点燃这场全民狂欢的，是比赛 之外的万象交融。 "蒙超"掀起看球热。 转自：草原云 "蒙超"赛场，每座城市都是主角，球迷用自己的方式为家乡助力。在鄂尔多斯，有家饭馆每场比赛都免 费给球员们送手把肉，老板说给小伙子们补补身子；包头在赛场周边布置了饮水、充电等服务设备，专 供球迷使用，同时开通"蒙超旅游直通车"，连接场馆、酒店、景区，为球迷提供便捷的交通服务；呼和 浩特每逢比赛日，交通部门增派警力，确保赛场周边道路畅通。 "蒙超"是契机，让城市的管理精细化水平得以提升。"蒙超"也是纽带，把12座城市的心紧紧连在一起。 赤峰与通辽"蒙东双子星"赛前互换特产、巴彦淖尔球员扶起摔倒的对手等场景冲上热搜。"场上竞 ...

社会服务 行 业 及 产 业 行 业 研 究 / 行 业 点 评 相关研究 《复古魅力下的新潮流：撕拉片与"人生 四格"——社会服务行业周报（6.2- 6.6）》 2025/06/08 证券分析师 赵令伊 A0230518100003 zhaoly2@swsresearch.com 看好 ——社会服务行业周报（6.30-7.4） 本期投资提示： ⚫ 自 5 月 10 日开赛以来，江苏省城市足球联赛（苏超）持续发挥现象级 IP 效 应。"苏超"相关话题在短视频平台播放量突破 110 亿次，95.2%的江苏居民 知晓该赛事，非传统球迷群体占比近八成。消费端，"苏超"激活全省内需潜 力，5 月社会消费品零售总额同比增长 6.3%，景区预订量同比飙升 305%， 研究支持 杨光 A0230524100004 yangguang@swsresearch.com 联系人 杨光 (8621)23297818× yangguang@swsresearch.com 2025 年 07 月 06 日 苏超体育赛事带来靓眼经济支出， 南京商旅资产注入进度跟踪 "南京盐水鸭""南通早茶"等地域美食搜索量分别上涨 74%、367%，省 ...

Core Viewpoint - Despite poor performance in the "Su Super" league, Changzhou has become a hot topic online, leveraging its situation to boost local tourism and cultural initiatives [3][7]. Group 1: Performance and Public Perception - Changzhou team has not scored any points or goals in the league, leading to humorous online commentary [1][3]. - The city has turned its losses into a marketing opportunity, introducing affordable ticket packages and promoting local cuisine [3]. Group 2: Government Initiatives - The Changzhou government has launched a three-year action plan (2025-2027) aimed at developing football, focusing on youth engagement and community sports [7]. - The plan emphasizes the integration of sports with cultural tourism, aiming to enhance public participation in football [9][10]. Group 3: Historical Context and Future Plans - Changzhou has previously recognized the importance of football development, with initiatives dating back to 2021 aimed at promoting school football and attracting professional talent [8]. - The city aims to address issues like talent outflow and weak youth training systems by connecting school football with professional training [8][10]. Group 4: Economic Impact and Market Potential - Football is seen as a significant economic ecosystem, with a large potential fan base in China, estimated at 187 million urban football fans [9]. - The integration of football with tourism and sports consumption could create new economic opportunities for Changzhou [9][10].