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绘就民生幸福底色 广东国寿助力“百千万工程”三年初见成效
Core Viewpoint - The article highlights the role of China Life Insurance Guangdong Branch (referred to as "Guangdong Life") in promoting rural revitalization and financial inclusion through various insurance and financial services, thereby supporting the "Hundred Million Project" in Guangdong province [1]. Group 1: Service Downward - Guangdong Life has implemented the "Insurance+" concept to build a rural protection system, with over 2,600 service specialists providing insurance consultation and claims services in communities [2]. - The company aims to establish a multi-tiered social security system, having undertaken eight major illness insurance projects covering approximately 32.53 million insured individuals and 17 customized commercial medical insurance projects covering over 38 million people [3]. Group 2: Digital Empowerment - Guangdong Life is transforming its service model by integrating "Inclusive Insurance + Digital Technology + Scenario Ecology," establishing a service database for key groups such as the elderly and veterans [6]. - The company has set up service points in 25,000 villages, reducing the service radius from 50 kilometers to 3 kilometers, and is involved in 69 medical insurance technology projects [6]. Group 3: Long-term Mechanism - The company has initiated the "Green Ribbon" campaign, supporting over 20 agricultural projects and achieving consumption assistance exceeding 5.6 million yuan, enhancing both rural revitalization and corporate development [9]. - Guangdong Life is committed to enriching rural education through art teaching initiatives, providing training for over 1,000 teachers in 15 rural support points [9].