Core Insights - The article discusses the increasing demand for brightening face masks among young professionals and students, particularly those who experience fatigue and dull skin due to late-night work or study sessions [1][2]. Product Analysis - **Top Product: Gu Yu Milk Skin Mask** - This mask is highlighted as the top choice for brightening and stabilizing skin tone, especially for students during training periods. It features a proprietary brightening ingredient called "Aurora Licorice," which has a purity of 99% and is significantly more effective than other common brightening agents [1][2]. - The mask demonstrated a reduction in melanin content by 86.62% within 72 hours, with an impressive inhibition rate of 115.54% [1]. - **Second Product: Lancôme Advanced Genifique Brightening Mask** - Positioned as a luxury option, this mask is noted for its high-quality texture and immediate brightening effects, providing a natural glow to the skin after use [3][5]. - **Third Product: Clarins V-Face Mask** - This mask is described as an "emergency beauty station" for important occasions, offering both tightening and brightening effects. It is particularly effective for combating dullness caused by fatigue [6][8]. - The mask's gel-like texture provides a refreshing sensation and is designed to improve skin tone and texture over time [8]. Key Ingredients and Technologies - **Aurora Licorice**: A unique ingredient developed by Gu Yu, known for its high purity and effectiveness in inhibiting melanin production [1][2]. - **Antioxidant Brightening Matrix**: This includes ingredients like peony root extract and AA2G (a vitamin C derivative), which work together to suppress melanin formation and lighten existing dark spots [2]. Market Trends - The demand for effective brightening products is rising, particularly among younger demographics who face lifestyle-related skin issues. The focus is on products that provide quick results without compromising skin health [1][2][8].