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霸王茶姬代表中国新茶饮出席中国-新加坡工商界座谈会
Guan Cha Zhe Wang· 2025-10-28 07:15
Core Insights - The China-Singapore Business Forum was held on October 26, 2023, marking significant milestones in the relationship between the two countries, including the 35th anniversary of diplomatic relations and Singapore's 60th anniversary of independence [1] - Bawang Chaji, a premium tea beverage company founded in 2017, participated in the forum, emphasizing its commitment to promoting Chinese tea culture globally [1] Group 1: Company Expansion - Bawang Chaji has rapidly expanded its presence in Singapore, opening its first store in August 2024 and currently operating 22 stores, with expectations to exceed 30 by the end of the year [2] - The company maintains an average daily sales volume of over 1,500 cups per store in Singapore as of Q2 [2] - Globally, Bawang Chaji has over 7,000 stores, with approximately 200 additional locations in Malaysia, Thailand, Indonesia, Vietnam, and the Philippines [2] Group 2: Cultural Integration and Social Responsibility - Bawang Chaji has launched initiatives to integrate traditional culture with social values, including the opening of a "silent store" in Hangzhou, providing inclusive employment opportunities for the hearing impaired [2] - The first Southeast Asian "silent store" was opened at the National University of Singapore in June 2025, in collaboration with SG Enable and the Singapore Deaf Association [2] - The company has introduced products that celebrate local culture, such as the Orchid Bi Luo Chun milk tea for Singapore's 60th anniversary and a series of Nyonya teas and ceramics [3] Group 3: Government Support and Future Prospects - The participation of Bawang Chaji in the China-Singapore Business Forum reflects the recognition of its development and the support from both governments [3] - The company aims to enhance economic exchanges between China and Singapore while promoting high-quality development and international dissemination of Chinese tea culture [3] - Bawang Chaji plans to open a new cultural concept store, Pagoda House, in Singapore, featuring local cultural products and art, further integrating into the local market [3]