Core Viewpoint - Urban Beauty, known as the "first stock in underwear," has released a positive profit forecast, expecting a profit attributable to shareholders of approximately 180% increase compared to 42.483 million yuan in 2023 [2] Financial Performance - For the fiscal year 2024, Urban Beauty's revenue is projected to grow primarily due to e-commerce partnerships, cost control, and industrial project development [4] - The e-commerce segment achieved a breakthrough with a total gross merchandise volume (GMV) of approximately 1.1 billion yuan in 2024 [4] - In the first half of 2024, Urban Beauty reported revenue of 1.514 billion yuan, a year-on-year increase of 10.74%, and a net profit of 82.398 million yuan, up 215% from 26.13 million yuan in the same period last year [4] - The main business of intimate apparel generated revenue of 1.295 billion yuan, accounting for 85.5% of total revenue, while logistics revenue was 47 million yuan and property sales from industrial projects amounted to 172 million yuan [4] - Sales revenue from intimate apparel slightly declined to 1.295 billion yuan compared to 1.319 billion yuan in the same period last year, primarily due to a decrease in e-commerce revenue [4] Strategic Initiatives - To address market competition, Urban Beauty is accelerating its digital transformation and actively expanding its e-commerce channels, leveraging resources from various platforms to enhance customer acquisition capabilities across over 4,000 offline stores [5] - In early 2022, Urban Beauty signed a strategic cooperation agreement with JD Technology for deep collaboration in digital transformation [5] - In 2023, Urban Beauty launched JD's "hourly delivery" service, creating a new business model for instant retail [5] - The company aims to enhance its core competitiveness through brand building, product innovation, channel optimization, and service improvement, striving for stable performance growth [6] - Recently, Urban Beauty announced actress Guli Nazha as its new brand ambassador and launched a customized lingerie product in collaboration with JD, utilizing live streaming to create a new retail scenario [6]