记者 周楠 小朋友们喜爱的"艾莎女王"和"安娜女王"来上海了！日前，由上海南翔印象城MEGA与迪士尼中国 合作呈现的"迪士尼冰雪奇缘夏雪节"主题活动内地首站在南翔印象城MEGA与消费者见面。活动现场将 阿伦黛尔王国的经典夏季庆典带到上海，让消费者在炎炎夏日感受一步"穿越"的别样体验。 7月18日，两位"女王"来到商场内打造的"冰雪秘境"，在摇曳的棕榈树影与斑斓夏日色彩间舞动 挥"雪"。穿过连廊，四周繁花依旧，却逐感"气温"骤降，随着步入L1鹤舞中庭，视线所及雪花风车飘散 出唯美雪景，剔透冰凌悄然显现，奏响夏日寒冬的序曲，高达7米的冰雪城堡引人驻足，期待开启一场 梦幻奇遇。 此次活动为2025"上海之夏"国际消费季嘉定区的标杆活动，将延续至9月14日。在为期2个月的时间 内，上海南翔印象城MEGA将以"舞雪成花 绽放MEGA"为主题，打造多场活动。不仅有"迪士尼冰雪奇 缘夏雪节"，还有"迷你世界方块宇宙互动体验夏令营"全国首展，为小朋友提供欢乐天地。 启动仪式上，"崇邦×大麦麦座全国首个商场娱乐购票大会员系统"发布上线，标志着虹口"票根经济 4.0"成功迭代升级。该系统基于滨港20+娱乐业态全新组合，通过以大麦 ...

Group 1 - The "2025 Shanghai Summer" International Consumption Season and the sixth Shanghai Trend Life Festival have been launched, focusing on integrating various resources in the Hongkou District to innovate consumption models and cultivate new business formats [1] - The "Ticket Root Economy" is being actively developed in Hongkou District, with the launch of the "Chongbang × Damai Mall Entertainment Membership System," marking an upgrade to "Ticket Root Economy 4.0" [3] - The new membership system aims to reshape the value of cultural and entertainment consumption scenes, facilitating online and offline traffic interaction and creating a comprehensive digital consumption chain [3] Group 2 - The main venue features the "潮集集之潮生活·大玩家" themed market, which includes over 50 trendy stalls, 30 pop-up performances, and various interactive activities, highlighting diverse entertainment experiences [4] - The "Shanghai Trend Life Festival Passport" has been introduced, serving as a practical guide and fun collection book for cultural, sports, entertainment, and dining experiences, encouraging exploration and increasing consumer engagement [4] - The passport allows citizens and tourists to collect stamps by completing tasks at various locations, promoting cross-business and cross-scenic area consumption, thereby enhancing revisit rates and purchase frequency [4]

Core Insights - The article highlights the opening of over 20 entertainment businesses at the Binhang Commercial Center, establishing a new "Entertainment+" urban complex that aims to create a vibrant lifestyle experience [1][3] - A nationwide first membership system for entertainment ticket purchasing in shopping malls is set to launch, allowing consumers to buy various tickets and earn points redeemable for discounts on entertainment [1][6] Group 1: Entertainment Offerings - The Binhang Commercial Center features immersive experiences such as a VR experience zone, a multi-functional performance space, and various themed theaters, enhancing the cultural and entertainment landscape [4][6] - Popular venues like SpicyComedy and the new Starry Sky performance space have seen high demand, with sold-out shows indicating strong consumer interest in diverse entertainment options [2][4] Group 2: Membership and Consumer Engagement - The new membership system integrates ticketing and shopping, allowing points earned from dining and shopping to be used for ticket discounts, creating a seamless consumer experience [6][7] - The system aims to enhance user experience and drive traffic to the commercial center by providing easy access to popular shows and events [8][9] Group 3: Market Strategy - The Binhang Commercial Center's strategy focuses on creating a "cultural experience matrix" that combines various entertainment forms, aiming to keep consumers engaged for extended periods [6][8] - The collaboration with major ticketing platforms aims to streamline the management of entertainment and shopping experiences, addressing the need for integrated digital solutions in large commercial centers [7][8]