Financial Performance - The company reported a net loss of approximately 85.33 million yuan in 2024, a reduction of 6.24% compared to the previous year [1][2] - Operating cash flow improved from -30.53 million yuan in 2023 to 217 million yuan in 2024, primarily due to controlled lending scale [1][2] Market Conditions - The decline in total operating revenue is attributed to the ongoing downturn in the real estate market [1][2] - The company faces challenges due to individual borrowers' defaults and the need for impairment provisions on real estate assets [1][2] AI and Technology Integration - The company has implemented AI technology in areas such as customer service and data operations, enhancing service capabilities [2][3] - AI applications are still in the early stages of integration with industry-specific needs [2][3] Strategic Focus - The company aims to enhance its core capabilities in precise data marketing services and explore new opportunities in the stock housing market [3][4] - In 2025, the focus will be on integrating AI technology more deeply into the business model [4][5] Research and Development - In 2024, the company invested approximately 15.58 million yuan in R&D, accounting for about 12.7% of total operating revenue [4][5] User Engagement and Content Strategy - The company is enhancing user engagement through AI-driven customer service and private domain operations [4][5] - Content creation and community building are core business strategies, with efforts to improve content quality and expand influence through partnerships [4][5]