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“媒体+”多元赋能粤桂协作,助力都安优质农文旅资源出山入湾!
Nan Fang Nong Cun Bao· 2025-10-24 13:33
Core Viewpoint - The event "Yue-Gui Cooperation - 2025 Dou'an Yao Autonomous County Agricultural, Cultural, and Tourism Resource Promotion" aims to enhance the visibility and market access of Dou'an's unique agricultural and cultural resources in the Guangdong-Hong Kong-Macao Greater Bay Area [10][12][14]. Group 1: Event Overview - The promotion event took place on October 24 in Guangzhou, showcasing Dou'an's Yao culture, ecological agricultural products, and tourism resources [3][4]. - The event lasted for two days and utilized a "media+" approach, integrating various sectors such as research, cultural tourism, and agricultural product distribution [6][8]. - The event featured a combination of live demonstrations, food tastings, and online sales to deepen regional industrial collaboration and expand market reach [7][8]. Group 2: Economic and Cultural Significance - The event is part of a broader initiative to strengthen economic, social, and cultural exchanges between Guangdong and Guangxi, marking a new phase of cooperation [12][14]. - Dou'an aims to leverage its ecological advantages to develop green agricultural products and eco-tourism, providing healthier options for the Greater Bay Area [24][25]. - The promotion is seen as a strategic move to connect Dou'an's quality agricultural products with the market potential of the Greater Bay Area [28][86]. Group 3: Product Highlights - The event showcased 18 exclusive agricultural product displays, including Dou'an Yao beef, goats, wild grape wine, and various handicrafts [45][46]. - Dou'an has cultivated nine certified products and developed six distinctive agricultural brands, with several products listed in the national catalog of quality agricultural products [51][52]. - The promotion emphasized the development of a comprehensive supply chain for high-quality beef and lamb, supported by existing breeding bases and advanced processing facilities [62][65]. Group 4: Marketing and Promotion Strategies - The event included a signing ceremony for promotional cooperation, bringing together various stakeholders from agriculture, tourism, and media sectors [31][34]. - Innovative marketing strategies were employed, including live streaming and interactive sessions to engage the audience and promote Dou'an's products [78][80]. - The initiative aims to enhance the brand recognition of Dou'an's agricultural and cultural resources, facilitating deeper market integration with the Greater Bay Area [84][87].