Group 1 - The article discusses the challenges and potential of unconventional products sold by artisans on platforms like Etsy, highlighting that about 9% of sellers offer the most unusual items among 78,000 evaluated sellers [1] - Unconventional products face lower sales, averaging 5,343 units over five years, compared to 6,545 units for conventional sellers, indicating a consumer preference for familiar styles [2] - Despite the risks, unconventional products can become bestsellers, as evidenced by various fields where innovative combinations often gain more attention than traditional works [2] Group 2 - Storytelling is identified as a powerful tool for entrepreneurs to persuade consumers to accept original ideas, providing context and making complex concepts easier to understand [4] - Three storytelling strategies are highlighted: using abstract language, maintaining narrative coherence, and incorporating familiar elements to reduce the perceived strangeness of products [11] - Artisans using abstract language in their product descriptions sold an average of 2,666 more units over five years compared to those using concrete language, as abstract expressions allow for broader interpretation and engagement [6] - A coherent narrative can enhance sales by 40%, with sellers employing logical connections and consistent vocabulary to create a unified story [7][8] - Incorporating familiar elements into product stories can significantly increase sales, with artisans who do so selling an average of 11,464 more units [10]